Senior Marketing Operations Specialist
Job Description
You go all in no matter what you do, and so do we. You want to use your powers for good, and that's exactly what we do at Lytx®. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year.
Why Lytx:
Do you have a passion for leveraging technology and automation to enable a marketing organization to meet its goals and improve speed to market? Come join our Marketing Operations Team!
Lytx is seeking a motivated and passionate marketing operations expert with hands-on experience in the B2B MarTech ecosystem, and a deep understanding of digital and account based marketing strategies.
As a Sr. Marketing Operations Specialist, you'll be responsible for implementing and maintaining our integrated systems infrastructure, data parity and governance across systems, and expanding user adoption through training and best practice sharing.
You'll Get To:
- Innovate and adopt new marketing technologies by leading the assessment, implementation, maintenance, and optimization of the systems within the MarTech ecosystem, while ensuring systems and processes are designed for scale.
- Develop recommendations and project plans to support marketing objectives as they pertain to technology implementation and expansion.
- Partner with marketing stakeholders and internal ops partners to put plans into action.
- Generate excitement and expand user adoption of our technologies across the marketing organization through training, best practice sharing, and documentation.
- Improve the rigor of our marketing infrastructure by identifying and resolving gaps in lifecycle and campaign tracking, scoring, and technology use cases to ensure data hygiene and parity across systems.
- Increase our marketable audience by advising on list-building, segmentation, and data governance
- Maintain up-to-date knowledge of emerging Marketing Operations and Marketing Automation approaches, technologies, and trends.
- Perform other duties as assigned
What You'll Need:
- 5+ years of marketing operations experience, preferably for a SaaS business
- Bachelors degree or equivalent experience
- Fluency in the B2B MarTech ecosystem, including but not limited to Marketo, Salesforce, Bizible, and 6sense
- Proven track record of working with highly technical teams
- Passion for generating excitement around leveraging automation and technology to improve speed to market and meet business objectives
- Excellent communication, collaboration, and project management skills
- Solution-oriented, analytical, and detail-obsessed mindset
Lytx is powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that's what we do at Lytx. We're a diverse team of hungry, humble and capable people united to make a difference. Together, we help save lives on our roadways.
Find out how good it feels to be a part of an inclusive, collaborative team. We're committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.
Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We're committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.
Date Posted
08/10/2022
Views
3
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