Senior Marketing Operations Specialist

AffiniPay · Remote

Company

AffiniPay

Location

Remote

Type

Full Time

Job Description

Hi, We’re AffiniPay! 

AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and project management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 11 years in a row, and as a result, our teams continue to grow as well! 

As the Senior Marketing Operations Specialist at AffiniPay, you will work directly with our marketing team to help support the technical execution of integrated marketing strategies through our marketing automation platform, including planning, executing, testing and tracking for various marketing automation campaigns.

Your day to day:

  • Support essential marketing operations initiatives through out marketing automation platform (Marketo), such as managing form creation, lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to support demand generation
  • Assist in the maintenance of marketing automation integration with CRM and additional marketing applications
  • Collaborate cross-functionally with stakeholders across the business as a strategic partner and advisor for innovative and pragmatic uses of marketing automation and email channel best practices.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Own data hygiene and assist with improvements and standardization within the marketing automation platform
  • Review/import lead lists and run deduplication as needed
  • Assist Team in understanding process bottlenecks and inconsistencies

About You

  • Bachelor’s degree 
  • 2 + years experience with marketing automation platforms (Marketo preferred). Marketo Certified Expert a plus!
  • Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred
  • Salesforce proficiency 
  • Expertise in demand generation and ABM tools (like Marketo, Tableau, Zoom, Metadata.io, and Bizible) and tactics to drive full-funnel interest
  • Solid understanding of email marketing fundamentals (CAN-SPAM compliance, deliverability, A/B split testing, etc.) and KPIs.
  • Experience with developing and executing email marketing campaigns.
  • Strong analytical and problem-solving skills with an ability to use creative approaches to support marketing challenges.
  • Strong analytical and exceptional communication skills
  • Focused on detail, but agile enough to shift gears when needed
  • Ability to identify and implement process improvements
  • Ability to work in a team environment with staff at all levels

Additional Information

The pay range for this position is between $55,000 - $70,000 USD annually. AffiniPay is committed to offering competitive, fair and commensurate compensation and has provided an estimated pay range for this role. Actual compensation may vary based on job-related knowledge, skills, experience and education.

Our Story

Founded in 2005, AffiniPay’s mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay’s products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), (Soluno (Legal Accounting), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay’s products serve over 100,000 users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential. 


Diversity, Equity & Inclusion at AffiniPay

At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. 


Benefits that Benefit You! 

As a people first culture, we believe it is important that our teammates are happy, healthy, and productive.  In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.

  • All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
  • Have some fur babies? - We offer them insurance too!
  • RELAX and enjoy your time away!
    • Flexible paid time off that starts on your first day
    • 11+ paid company holidays
    • Paid Sabbatical Leave Program
  • We will help you plan for your future - 401K, or RRSP if in Canada, with a company match up to 5%
  • Competitive compensation packages that include:
    • Mid-year and end-of-year bonus plan that increases with select anniversaries
    • Equity options that are granted to all full-time employees
  • Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
  • Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary and secondary caregivers
  • Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
  • We believe it is important to give back:
    • Matching Gift Program for qualified charities up to $1,000 per employee per year
    • We also offer a $5,000 quarterly donation to a charity voted on by staff members
    • Our AffiniCares team organizes activities focused on donations, volunteerism and supporting the local communities throughout the country
  • D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
  • An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery 3 days/week, a fully stocked kitchen, and some “sweet”surprises for those afternoon pick-me-ups
  • Work Hard/Play Hard - We have an Experience Team focused on team and company events and activities throughout the year including summer photo contests, pumpkin patches, Thanksgiving potlucks, holiday celebrations, and more!
Apply Now

Date Posted

02/16/2023

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