Senior Marketing Operations Technology Manager

We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social.  Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

The Marketing Technology team is part of the Marketing Operations group. Marketing Operations is responsible for driving the strategy and planning for the Vonage Marketing organization. We lead goal setting and performance management that drives a positive ROI for all marketing spend. We also are responsible for the MarTech architecture, all the data they produce, and the processes they enable. The Senior Marketing Operations Technology Manager will work closely with stakeholders across the organization to deploy technologies that drive marketing results. We are seeking a candidate that has the right mix of inquisitiveness and technical aptitude to assist our business stakeholders’ quest for enhancing the prospect and customer experience by improving alignment and enabling data-driven decisions. This role is expected to leverage technology to streamline processes, alleviate bottlenecks, provide data for meaningful insights, and optimize campaign execution every step of the way.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW...

• Define strategy and lead evolution of the martech stack
  • Work closely with stakeholders, users, and IT to define the capabilities needed in the technology stack
  • Define and develop overall strategy of technology stack
  • Monitor and evaluate martech vendor landscape to stay current on emerging capabilities
  • Map capabilities needed to current technology categories and vendors to determine ideal technology stack components
• Manage ongoing operations of technology stack
  • Drive adoption of martech systems across all relevant stakeholders and users
  • Work closely with stakeholders to evaluate current performance of the martech stack and identify any needs and opportunities
  • Support internal admins and users as needed to ensure effectiveness of martech stack
  • Work with IT to manage and maintain integrations with core IT systems such as Salesforce and Oracle
  • Manage vendor relationships for contract, training, and support needs  
• Serve as technical lead for martech stack
  • Work with IT and other parties to define and implement integrations as needed
  • Track and document integrations between martech and core IT systems including data flows and process linkages 
    

• You will need experience working with the following groups
  • Stakeholders including marketing, sales, and business teams
  • IT teams including architecture, implementation, and support teams
  • Vendor sales and technical teams
• You will need the following skills and experience
  • Stakeholder and user management
  • Project documentation creation and management including requirements documents and project plans
  • Technology selection and procurement
  • Technology implementation and integration including adoption planning
  • Communication and presentation skills
• You will need to be familiar with some or all of the following technologies
  • SalesForce
  • Marketing automation platforms
  • Content management systems
  • Intent data
  • Personalization systems
  • Chat
  • Analytics 
    

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location

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