Senior Marketing Ops Analyst

QGenda is seeking a Sr. Marketing Operations Analyst to join its growing team. The Sr. Marketing Operations Analyst will help improve the performance of the marketing team through the analysis of data and optimization of the lead flow into the CRM and other technology platforms. This role will partner with stakeholders within Marketing, Business Development and Sales Operations to drive efficiency and identify ways for marketing to strategically drive incremental pipeline by providing data-based recommendations.

Responsibilities:

• Partner with Marketing, Business Development and Sales leadership to assist with the automation process for routing, distribution, and assignment of leads

• Identify opportunities for operational improvements within the lead-journey process 

• Support internal marketers as the go-to resource by telling the story of marketing opportunities and results for the company through clear, concise data

• Roll out process improvement efforts and additional tools for the marketing team

• Analyze data and historical campaign trends to provide insight and recommendations; ultimately informing marketing tactics and the overall GTM strategy

• Define Marketing Qualified Leads and Sales Qualified Leads and use technology to track leads as they move through the lead follow-up and opportunity creation process

• Continually monitor and measure campaigns to improve results, ROI and achieve pipeline goals

• Create and share marketing-related reports including lead waterfall metrics, campaign results and ROI, and other company KPIs 

• Working with other teams; design, develop, and manage the Martech stack and integrations between marketing and sales systems

• Ensure marketing processes are documented and available cross-functionally as needed

Skills and Qualifications:

• Minimum 2 years of experience providing operational or analytics support to sales and/or marketing teams

• Expert level knowledge with Excel and PowerBI or similar reporting platform

• Understanding of a marketing funnel and how to align programs, channels and activities with customer journeys

• Experience with building reports, writing insight summaries and presenting findings to executive management

• Understanding of a marketing funnel and how to align programs, channels and activities with customer journeys

• Bachelor degree from an accredited college or university or equivalent industry experience

• 5+ year’s experience in a Marketing, or Sales Operations Analysis role in a fast-paced environment 

Preferred Qualifications:

• B2B, SaaS or technology industry experience preferred