Senior Marketing Product Analyst

Paylocity is an equal opportunity employer.
Don't just land a job. Launch your future.
Paylocity is a cloud-based software company that creates customized HR solutions for small to mid-sized organizations. Our workplace enhances communication and enables employees to connect, collaborate, and create from anywhere. Our award-winning culture ensures everyone has a voice and feels truly welcome. Join Paylocity as we shape the future of technology and the workplace!
We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it's career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.
As part of the Sales & Marketing team, you'll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.
With a position in Sales & Marketing, you'll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.
Let's go forward together.
Location: Remote
Reports to: Director of Marketing Analytics and Ops • Sales Support
Position Overview
The Senior Product Analyst is responsible for developing analytics and reporting and owning the organization and movement of marketing data across the Paylocity marketing data ecosystem. As a Senior Product Analyst, you will be a key thought leader in making strategic data-driven decisions and developing our marketing data ecosystem, and you will take the lead on maturing our targeted campaigns as well as report on various marketing projects to scale our strategic capabilities.
You will be advising on process improvement and consulting on scaling data collection, reporting, and analytics. Core to this role is translating data into insights with respect to our product marketing efforts that can lead the rest of the marketing and go-to-market organization. You'll be leveraging product data to develop high performing marketing campaigns.
Primary Responsibilities
The below represents the primary duties of the position, others may be assigned as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Determine the right reporting to answer business questions and create and develop visualizations, reports, and insights for marketing and sales teams.
• Manage reporting environment, delivery of visualizations and reporting, and communication of insights to stakeholders across different sales and marketing groups.
• Work cross-functionally with sales, operations, finance, and product teams on data and tool infrastructure
• Verify accuracy of reporting by validating across multiple data sources (finance, sales, product, operations) and working with cross functional groups
• Educate other cross functional teams on marketing reporting, tools and data sources, providing support and reporting as needed
• Effectively communicate analytical results and insights to non-technical team members and senior level executives.
• Independently prioritize and scope new requests from within marketing and form other teams and scope project timelines, data sources involved, appropriate report or visualization needed, and cross functional support needed
• Deliver weekly reporting to the marketing team and executives
• Identify and prioritize products and client segments for cross-sell and utilization campaigns
• Manage upsell and cross-sell campaign execution - extract, combine, and analyze product utilization and CRM data to forecast performance and report results and manage operational execution (i.e. pulling contact lists for targeting) while partnering closely across Product, Sales, Service, and Marketing teams
• Identify performance execution improvements for automation of product campaigns and reporting (identify manual workflows that are available for automation, cleaning up and aligning data sources, etc.)
• Drive insights as the subject matter expert of product utilization data for the marketing team to run successful adoption and upsell campaigns
• Support revenue targets for adoption and upsell campaigns with ad hoc analysis and make recommendations to optimize targeting and conversion rate

Education and Experience

• 3 - 5 years of experience as an analyst in a go-to-market function (marketing or sales)
• Produce regular (daily/weekly/monthly) reports and analyses
• 2-3 years driving insights with analytics leveraging a deep understanding of the details of how data is created and is used to solve business problems
• BS in a relevant technical field such as Computer Science, Engineering, Mathematics, or Statistics
• Prior detailed quantitative analysis to capture insights from data
• 2+ years of experience with SQL, R, or Python
• 2+ years of experience using Business Intelligence tools such as Tableau, Power BI, Looker, etc.
• 3+ years of experience with data warehouse concepts and ETL/ELT
• 3+ years of experience with CRM (Salesforce.com) tools
• Experience using Cloud Platforms

This role can be performed from any office in the US. The pay range for this position is $74,575 - $135,000/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers .
Paylocity is an equal opportunity employer. Paylocity is committed to the full inclusion of all individuals. We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact [email protected]