Senior Marketing Product Specialist

At Wipfli, people count
The way you think makes you different. At Wipfli, we embrace that.
Our inclusive culture provides a space for everyone to have a voice. Our growing number of DEI resource groups celebrate diversity and champion awareness throughout Wipfli.
We're also focused on helping you achieve success with balance. From hybrid schedules and flexible time off to training programs and mental wellness initiatives, we take care of our team.
If you want to be in an environment where you can grow, feed your curiosity and make a difference, Wipfli is the place for you.
Responsibilities:

• Contributes and researches market insights and ideal client profile observations to internal clients for the development and execution of a marketing plan that supports short- and long-term business goals.
• Drives activity for all software product marketing
• Builds strong relationships with external software partners to drive strategy and generate leads
• Understands appropriate channels to promote and market products.
• Designated advocate for Wipfli products and external positioning.
• Gather and digest market research to evaluate and educate internal resources on competitive landscape.
• Translates business strategies and market insights into results-focused marketing programs by proactively proposing ideas, concepts and programs that contribute to the firm's strategic objectives and generate a quantifiable ROI.
• Secures, coordinates, and aligns marketing operations resources in support of our internal client's business objectives.
• Collaborates with the marketing operations team to meet content, creative, demand generation, public relations, research, and market intelligence needs that support the client's marketing plan.
• Assists in the evaluation and effectiveness of strategic marketing programs. Provides observations, reports results, measures ROI and offers feedback that drives accountability and focus on agreed upon goals and objectives. Leverage results to establish key milestones and impact program benchmarks for future campaigns.
• Manages marketing budgets that align with firm, industry, service line and/or market priorities.
• Proactively communicates and coordinates with clients to manage timeline expectations and results.
• Coordinates with business development team members to align marketing efforts with business development plans and goals.
• Exemplifies our core values when working with all stakeholders.

Required Qualifications

• Bachelor's degree in Marketing or Business Administration preferred and a minimum of 7 years in a comparable role.
• Product marketing experience, specifically in the technology space
• A minimum of 7 years working in product marketing, and/or B2C strategy.
• Must have a solid understanding of the marketing mix and how to apply applicable strategies to an existing opportunity.
• Must possess initiative, resourcefulness, be accurate, persistent, and dependable.
• Must be able to establish a high level of credibility with his/her clients.
• Uses positive influence to manage peers and/or individuals higher in rank and demonstrates the ability to foster strong relationships.
• Must be able to work under pressure, meet deadlines, and coordinate multiple projects/tasks simultaneously.
• Maintains professionalism and a "can-do-attitude" in the execution of all project-related assignments and tasks.
• Evokes creative and innovative thinking from fellow team members, while helping them understand the core strategies and goals of a marketing program.
• Shares lessons learned and best practices with internal clients and the greater marketing organization.
• Is an excellent communicator and proactively supports and aligns internal resources toward execution.

Preferred Qualifications

• Existing relationships or experience working with software vendors
• Corporate experience serving internal stakeholders
• Professional services background and experience

Rachel Reinhart, from our recruiting team, will be guiding you through this process. Visit her LinkedIn page to connect!
Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, citizenship status, veteran status, disability, or any other characteristics protected by federal, state, or local laws.
Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at [email protected]
Wipfli supports equal pay for equal work and values each candidate's unique experiences and skill sets. The estimated pay range for this position is: $50,000 to $82,000. Compensation within the range is determined by a variety of factors including, but not limited to, location, individuals' skills, experience, training, licensure and certifications, business needs and applicable employment laws.
Individuals may be eligible for an annual discretionary bonus, subject to participation rules and based on a variety of factors including, but not limited to, individual and Firm performance.
Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location. Wipfli offers flexibility for many positions to be performed remotely; please discuss your work preferences with your recruiter during the interview process.
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