Senior Marketing Programs Manager

Tebra is looking for a Senior Marketing Programs Manager to join our growing Demand Generation team. This role on the Marketing Programs team will help develop and lead our prospect nurture strategies, with a strong emphasis on email-based campaigns. This person will work closely with cross-functional members of our Content, Marketing Ops, and Sales teams as both a strategic partner and executional leader to drive conversion and revenue for the business.

The Tebra Marketing Team has proven success creating reliable, scalable sources of revenue for our company. The team is deep and talented, with many years of B2B marketing experience, so there are plenty of opportunities to collaborate with seasoned professionals possessing extensive industry, channel-specific and creative expertise.

• Help strategize, build, and manage sophisticated nurture programs for prospects in various audiences, segments, and stages of the funnel across our entire prospect base, including Direct Practice and Billing Companies
• Serve as the Marketing Program Team’s email content subject matter expert, working with the Director, Marketing Programs to ensure all email campaigns are of the best quality possible
• Own the feedback loop of testing new copy, creative, content campaigns, sequences, and timing—analyzing the results and sharing the learnings with our broader Marketing, Content, and Design teams
• Collaborate on content strategy and help drive the content creation process, working cross-functionally with our Content and Design teams to move projects forward and continuously hone our messaging and positioning through lifecycle campaigns
• Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program
• Drive development of reports and dashboards that allow for us to intimately measure and monitor program KPIs, working closely with the Marketing Analytics Manager as needed
• Build on existing and establish updated rigorous A/B testing processes to test creative design, content, email cadence and timing to constantly improve performance
• Meticulous project management in Asana to ensure all campaigns launch on time, in accordance with various SLAs (creative, MarOps, etc.), and all stakeholders are kept informed from campaign inception through post-mortem

• Minimum 3 years of experience in growth or lifecycle marketing, with an emphasis on email program management, segmentation, lifecycle optimization, and project management
• Strong A/B testing and analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
• Knack for writing or collaborating on great copy. Subject lines and lead-converting copy are your forté
• Experience owning a revenue goal and driving campaigns in order to achieve that goal
• Experience working with cross-functional teams or roles, specifically within content marketing, analytics, creative/design, sales, and operations teams/members
• Critical lens for audience segmentation and the ability to quickly and accurately turn generalized insights to actions
• Hands-on Marketo (or comparable platform) experience, including knowledge of email systems, attribution models, and lead scoring is a huge plus
• CRM experience—preferably Salesforce; familiarity with lead/contact/opportunity records and reporting

Kareo and PatientPop have joined forces to become Tebra, the digital backbone for practice well-being. While our teams are still supporting both products, our new hires and current employees are now united as Team Tebra. 

Tebra aims to unlock better healthcare by helping independent practices bring modernized care to patients everywhere. Well over 100,000 providers trust Tebra to elevate their patient experience, and help them grow their practice. At Tebra, we’re building the future of well-being together. That shared vision for tomorrow begins with compassion and humanity today.

We get to know our customers - and their patients - and look at the world through their lens.

Healthcare is too complex. We aim to simplify it for everyone.

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

We are diverse, humble, and collaborative. We put the team first and win together.

Life is short and joy is underrated. We take time to have fun and celebrate success.

In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out obe Fitness or Gympass for a great workout, or LifeWorks Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

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