Senior Marketing & Public Relations Specialist

Primary City/State:

Phoenix, Arizona

Department Name:

Marketing & Public Relations

Work Shift:

Day

Job Category:

Marketing and Communications

You have a place in the healthcare industry. If you're looking to leverage your abilities to make a real difference - and real change in the health care industry - you belong at Banner Health. Apply today.

The Senior Marketing & Public Relations Specialist will implement Banner Health's external media strategy to encourage and promote positive customer engagement. Ideal candidates will have a deep understanding of how non-traditional and digital media operates and possess strong analytical skills.

In this role, you will use strong knowledge of public relations best practices and procedures, handle crisis communication when needed, proactively seek stories from entities to fulfill Banner Health's mission and values, and manage Banner Health's image and reputation. As a Sr. Marketing & Public Relations Specialist, you will develop solid relationships with journalists and other media professionals - local, national, and international media contacts as well as be responsible for proactively generating, creating, writing, publishing, and maintaining up-to-date and accurate content on a variety of channels including but not limited to the employee web site, earned media, paid media, and social media channels. You will use your knowledge of social media platforms to help drive brand awareness and engagement, pitch and secure media in the local market, print, broadcast, and radio, and serve as media relations lead on identifying and monitoring relevant news coverage with respect to stakeholders and their competitors. In this role, you will use working knowledge of major trends in healthcare.

Working schedule is full-time, 8 hours a day, with the ability to be on-call at least three weeks during the year. Bilingual candidate STRONGLY preferred.

Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.

POSITION SUMMARY

This position creates and maintains positive relationships with internal and external constituencies through the utilization of a variety of media activities and techniques which present the organization's position and business case to a broad or select group of constituencies. Incumbents are expected to work independently with minimal supervision and have specialized knowledge in at least one functional area of public relations (earned media, content, social media, community engagement, etc.)

CORE FUNCTIONS

1. Serves as a team member on one or more designated Customer and Brand Experience (CBE) team(s) to create content specific to that group and serve as CBE liaison to help coordinate and manage broader CBE workflow objectives.

2. Develops and/or incorporates efficient corporate communications and applies standardized and best-practice communication methods to ensure maximum leverage of strategic messaging and other pertinent information across the organization or to selected audiences within the organization.

3. Leads special projects or initiative teams that need CBE support to ensure success. Makes recommendations on tactics or strategies to enhance work group performance. Serves as a lead on a variety of special projects, groups and entity committees.

4. As needed, participate in entity disaster committees to ensure appropriate communications support is provided that is crucial to successful disaster management. May also serve as on-call earned, social or web site resource to respond to unanticipated entity or corporate events/situations.

5. Incumbents in this position work on projects that are often complex in nature, are primarily digital, and have wide organizational impact. Projects may require evaluation of technology requirements, technical troubleshooting and development of documentation for training purposes. Incumbents may provide guidance to the Visual Designer and outsourced creative vendors to ensure adherence to brand standards, project objectives and timelines. Works with internal clients and stakeholders to ensure projects meet objectives and expectations.

MINIMUM QUALIFICATIONS

Must possess a strong knowledge of public relations and/or marketing as normally obtained through the completion of a bachelor's degree in business administration, marketing or related field.

Skill level typically achieved through two to four years' experience in public relations, communications, and/or marketing. Effective organizational skills and demonstrated experience in diverse, creative writing, strong editing, design and layout capabilities, a basic understanding of website development and internet/intranet communications are required. Sensitivity to public perceptions and their implications/interpretation is required. Effective human relations and communications skills required.

PREFERRED QUALIFICATIONS

Working knowledge of major trends in healthcare. Knowledge and experience with nonprofit marketing communications preferred.

Additional related education and/or experience preferred.

EOE/Female/Minority/Disability/Veterans

Our organization supports a drug-free work environment.

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