Senior Marketing Specialist

Job Description

Biotheranostics, a Hologic Company is seeking a Senior Marketing Specialist to join the dynamic Oncology Marketing Team within the company's Diagnostic Solutions division. You will be responsible for coordinating commercial business needs that support our genomic tests in precision oncology, the Breast Cancer Index test and CancerTYPE ID test.

This role is based in San Diego, CA, where you will be part of a fast-moving and rapidly growing area of our business. You will directly support our mission of being a global champion of women's health and impact patient's lives.

Duties & Responsibilities:

Commercial Enablement

• On-boarding of new hires in the commercial team (Sales, Medical Science Liaisons, Key Account Managers, and Marketing)
• Triage inbound leads to appropriate contacts.
• Manage medical, legal, and regulatory review and approval of Marketing content via Agile and Wrike approval processes.
• Own digital asset management (DAM) content (brochures, newsletters, postcards, digital assets, etc.) to ensure appropriate version control of content is available for commercial use.
• Manage printed marketing collateral inventory and selling tools with the warehouse and fulfillment vendor.
• Responsible for uploading new material to the online ordering portal, reviewing items for re-stocking, managing order approvals, and maintaining and uploading new users.
• Account/Project support: manage projects from start to finish and track them daily/weekly.
• Engage and collaborate with internal and external vendors including graphic and web designers, copywriters, advertising agencies, marketing promotional vendors, and printers to execute production and delivery of marketing collateral, promotional items, and other designated deliverables.
• Support budget management including monthly accruals and forecasting.
• Manage and track purchase orders and invoices.
• Conduct market research surveys to gather customer and sales feedback.

Brand Experience Marketing

• Coordinate the creation of and distribution of shared assets (backdrops, banners, invites, collateral, digital signage, etc.) for regional tradeshows and events.
• Partner with external vendors on brand activations (messaging, visual elements, experiences, etc.) such as Susan G. Komen Walks/Runs across the nation.
• Create brand experiences that drive internal commercial culture at sales meetings. This is your chance to be on trend and in the know to make us relevant.

Qualifications to crush it in this role:

• A positive, collaborative, and focused attitude.
• Extraordinary organizational skills - have a solid foundation of staying organized even when multiple projects overlap in a way that allows for high quality and high probability to execute as expected. Prioritize based on business needs.
• Critical thinking - be open to understanding how to perform the role and curious every step of the way. Spot ways to improve and ask for clarity to excel. Communicate when you need help. It's okay to ask for it.
• Be a go-getter - you are here for the fast-paced work vibe.
• Have eagle eyes - look at the fine print and ensure all I's are dotted and T's are crossed. Words matter and details matter even more.
• Build relationships and trust with partners to do bigger and better, together.
• A high degree of comfort and capability using Excel, Word, PowerPoint, and Adobe. Prior experience with or ability to learn Cvent, Canva, Formstack, Pardot/Salesforce quickly and efficiently.
• Willingness and ability to travel (by land and/or air) up to approximately 10% of the time.

Education and Experience:

• Bachelor's degree or equivalent; may consider associate degree with commensurate work experience
• Minimum of 2-5 years of Marketing experience; preferably supporting a commercial sales group

The annualized base salary range for this role is $65,000 to $98,600 and it is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.

Agency And Third Party Recruiter Notice

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic's employees are subject to third-party COVID-19 vaccination requirements, including from customers and governmental entities. Hologic is an equal opportunity employer and consistent with federal, state, and local requirements, will consider requests for reasonable accommodation based on disability or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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