Senior Marketing Specialist

Ansys is the global leader in engineering simulation. We empower the world's most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.

Summary / Role Purpose

The Senior Marketing Specialist will support Ansys' global strategy for securing customer testimonials/content and for amplifying those assets through marketing and events.

The role will be responsible for project managing and implementing the global strategy for customer references, will recruit and manage high-touch reference relationships for customers, create and maintain in-depth customer profiles and contacts, manage reference request fulfillment and track reference activity and outcomes. This role will also foster and promote long-term, mutually beneficial customer relationships. The candidate with interface very closely with the events team to ensure strategic alignment and advise on which customers to recruit and how/when to use references for company and industry events; in addition, the candidate may also provide on-site event support and collaborate on the creation of PowerPoint presentations decks as needed.

The successful candidate will develop strategies for integrated customer reference engagement plans that showcase customer success via a variety of deliverables and content. The person must possess the ability to interface directly with customers, keeping the best interests of both Ansys and our customers in mind.

A key factor of this role is the ability to serve a variety of stakeholders - both internal and external, including C-Level. The role is about finding the right customers for the right situation, while enhancing customer relationships and preventing their burnout from Ansys requests.

Key Duties and Responsibilities

• Supports the global strategy for customer engagements, including logos, testimonials, press releases, media interviews, speaking slots at Ansys events, quotes for Ansys marketing assets, IR presentations, 360-degree storytelling, etc.
• Further develops and maintains standard process for approaching customers

• Builds strategic relationships and partnerships with customer communications/public relations leaders to facilitate permissions management
• Creates and maintains in-depth customer profiles and contacts
• Interfaces with sales and applications engineers to identify stories at early stage of the deal and build a 360-degree communications plan and value proposition for customers
• Acts as an advisor for account managers on the appropriate customer proof points for negotiations
• Increases program adoption and visibility within Ansys

• Supports strategic events team as needed

Minimum Education/Certification Requirements and Experience

• Bachelor's degree in marketing, engineering, business, or related field

• Customer service mindset critical
• Strong project and program management skills
• Highly effective communicator with the ability to work cross functionally, managing simultaneous projects with schedule constraints

• Highly organized; ability to multi-task and prioritize among a wide range of responsibilities

• Proactive individual with an extreme attention to detail

• Experience in B2B technology marketing with understanding of current technology market trends
• Sense of urgency
• Collaborative, team-oriented attitude

Preferred Qualifications and Skills

• PR agency background strongly preferred
• 5-8 years of relevant experience

• Skilled in leading and influencing with authority while holding stakeholders accountable
• Capable of constructing workable solutions when presented with multiple points of view
• Strong process management skills and commitment to continuously improving quality and efficiencies of his/her own work and that of the team

• Ability to work quickly and decisively, switching from Project Management tasks to critical thinking to customer engagement

ALIGNING YOUR VALUES TO OUR SOLUTIONS

At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world's most challenging engineering problems. Our ONE Ansys culture has at its core:

• Customer Focus
• Results and Accountability
• Innovation
• Transparency and Integrity
• Mastery
• Inclusiveness
• Sense of Urgency
• Collaboration and Teamwork

ENGINEERING YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it's about the learning, the discovery and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics.

At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost. As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 - finalist, and America's Most Responsible Companies.

For more information, please visit us at www.ansys.com

We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

Nearest Major Market: Pittsburgh