Senior Marketing Specialist

Remote Work: Yes

Overview:

At Zebra, we extend the edge of possibility by shaping the future of work on the front line-reinventing how businesses run and moving society forward.

We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence-delivering better experiences for workers and those they serve.

Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.

Together, we've only begun to define the edge of what's possible-for our people, our customers, and the world.

This Senior Marketing Specialist is responsible for marketing activities focused on expanding Workcloud solutions across a variety of industries. This role would oversee the creation, delivery, and execution of marketing programs that drive demand for Zebra solutions, in alignment with regional & vertical market goals. This role will work closely with groups across the global organization to achieve marketing targets with multi-faceted, integrated marketing campaigns and projects with the goal of increasing awareness, engagement, and demand across a variety of industries including banking, healthcare, CPG, hospitality, and manufacturing.

Responsibilities:

• Serves as point person for solution expansion into targeted industry segments and geos for select Workcloud solutions.
• Collaborates with vertical and product-focused teams in creating and executing campaign plans designed to generate demand for their area of responsibility.
• Interprets the marketing strategy to define campaign objectives, goals and identify the marketing mix of deliverables, events, and media.
• Manages the creation and deployment of campaign assets to achieve plan goals, including e-mail, digital, print, event-based and content syndication (3rd party) marketing tactics, among others.
• Acts as the "demand creation expert" for areas of responsibility, including the monitoring of tactical performance, market trends, industry best practices to drive strategic insights and adjustments.
• Leverages profile data and behavioral activity to drive sequenced programs that ultimately lead to right time, right message delivery.
• Top-level comms plan and "campaign map" for area of responsibility, collating all planned tactics for the industry segment, geo, and solution in question.

Qualifications:

Minimum Qualifications:

• 5+ years managing marketing programs or processes
• Ability to think strategically and guide fellow stakeholders, based on marketing expertise
• Strong tactical marketing skills & creative vision
• An outcome-focused approach to marketing and demand generation
• Strong verbal and written communication skills to relay campaign plans and results to internal and external audiences
• An understanding of key marketing tools including Eloqua, Salesforce, and others
• Understanding of demand processes and best practices for demand creation and acceleration including, but not limited to, understanding of contact and data management, lead management, revenue performance management
• Expertise in campaign creation, creative direction and/or agency coordination
• Program management
• Digital marketing expertise; firm understanding of testing strategies and execution of all digital assets
• Depth of experience in creation and strategic implementation of multi-touch/multi-phase campaigns in support of technically-advanced products & solutions
• Candidate can work remote and able to travel up to 10%

Preferred Qualifications:

• Bachelor's degree in Marketing. Public Relations, or Communications strongly preferred
• Enterprise software marketing experience preferred

Come Join the Herd!

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at [email protected]. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

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Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol-Free Workplace Policy and Procedure.

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Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive - including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 82500.00 - USD 123700.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.

Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. You can always verify the validity of a job posting or recruiter interaction by contacting us at [email protected] If you are a victim of identity theft contact your local police department.