Senior Marketing Strategist

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Minimum Qualifications

• Professional experience Hubspot or Marketo
• Professional experience with, social media, SEO, email and design techniques
• Professional experience with creating Pivot Tables and Data Visualization in Excel
• Proficient with Microsoft Office tools

Preferred Qualifications

• 5 years of experience in project management and marketing
• Bachelor's degree in a related field

Job Summary

The Senior Marketing Strategist is a creative professional who leads strategy in partnership with business leaders by developing integrated marketing programs and providing guidance in executing the program assets across multiple functions of the marketing team. This individual is an expert in industry knowledge. They influence accountability in delivering marketing programs based on business needs, marketing resources and capabilities, as well as provide consistent council and communication surrounding marketing strategy results.

Responsibilities

• Develop a marketing strategy that provides value with alignment to company objectives in partnership with business area leaders
• Develop and guide implementation of integrated, cross-channel marketing plans to promote our products, increase brand awareness, and deliver external and internal communications
• Collaborate with the project management team to create accountable methods to deliver value to the business
• Collaborate with creative copy and design teams in the production of program assets, give initial direction and approve corresponding marketing collateral
• Seek budget approval on marketing programs and ensure compliance with the approved budget
• Monitor results of marketing programs/campaigns and present results to marketing channel and corresponding business areas with opportunities for improvement identified
• Counsel the business area on decisions to start, stop or optimize strategies based on current and previous campaign results
• Mentor and train associate marketing strategists and marketing strategists on complex projects and initiatives

Who We Are

Amrock is one of the largest providers of title insurance, property valuations and settlement services in the nation. The company is an authorized agent of the highest-rated title insurers in the industry, and its solutions power many of the nation's largest residential lending institutions. Amrock is a preferred provider to five of the top 20 Fortune 100 companies and many of the largest residential mortgage lenders. The company is based in Detroit and retains regional operating centers in Ohio, California, Pennsylvania and Texas.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.