Senior Media Campaign Operations Specialist

84.51° Overview:

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

Senior Media Campaign Operations Specialist

Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1,000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.

SUMMARY:

The Campaign Operations Specialist is responsible for the end-to-end execution of multiple media campaigns with a portfolio of clients. This role will partner closely with their Sales and Account Management team to secure campaign details and facilitate the workflows across cross-functional teams to bring campaigns to life, through building timelines, reviewing creative assets, campaign set-up, QA, & pulling reports. You will exhibit a strong knowledge of KPM products and processes and contribute to the evolution of the campaign workflow advancements. You have strong communication and collaborative skills, as well as a demonstrated ability to prioritize and execute tactical responsibilities in order to manage detailed workflows. You strive to 'wow' your clients and partners.

RESPONSIBILITIES :

• Responsible for the end-to-end execution of Kroger Precision Marketing Media campaigns for both onsite and offsite channels.
• Partner with Account Management & Sales to achieve client expectations for campaign executions.
• Build and manage internal/external timelines for campaign executions.
• Interface with cross-departmental account stakeholders to ensure seamless campaign setup.
• Prioritize and execute tactical responsibilities of the end-to-end workflow for campaigns
• Ability to execute a high volume of multi-media campaign launches, including reviewing media plans/intake and translating to media platform set-up/trafficking, including the review of creative specs, updating and approving client assets to ensure brand guidelines, URL setup, campaign QA, and confirmation of launch (screenshots).
• Reviews and shares updates related to campaign pacing and timeline details with account management and media execution teams.
• Reviews IOs and final monthly invoices to ensure accurate billing information and helps troubleshoot issues with Senior Campaign Operations Specialists and/or Account Managers.
• Owns the curation of reporting elements, and coordinates distribution with Account Management team.
• Exhibit a comprehensive knowledge of all media products and how they are sold and fulfilled - participating in a culture of documentation and knowledge sharing.
• Embraces and encourages a culture based on team-work, collaboration, and intellectual curiosity.
• Ability to work independently to ensure success of high volume of campaigns executed, while also displaying an agility to successfully work within a team.

QUALIFICATIONS, SKILLS, AND EXPERIENCE :

• Bachelors' degree B.A. / B.S or equivalent work experience

• 3+ years of experience managing execution of targeted marketing communication and/or related projects
• Strong knowledge of the suite of Kroger Precision Marketing inventory and differentiation in the marketplace
• Prior experience or strong desire to learn onsite and offsite ad tech
• Strong attention to detail, organization, and project management skills
• Analytical acumen to make decisions
• Technical acumen to leverage key tools in a timely and accurate manner
• Strong interpersonal skills and ability to work cross-functionally
• Excellent communication, presentation and interpersonal skills

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