Senior Media Planner at Barkley

Barkley is looking for a creative, innovative Senior Media Planner to supervise and grow with us. We want someone who thrives on collaboration with strategy and creative teams to elevate go-to-market strategies, and is ahead of the curve when it comes to emerging media and technologies. This role will support one of our largest retail / design space.

Responsibilities

Ownership of key client list, leading client communication on day-to-day media planning needs.
Develops strategic and tactical media recommendations for clients, and maintains a client’s media flowchart.
Identifies ways to bring ideas to life creatively through media.
Supports through training for junior partners on media planning approach, process, and tools.
Has thorough knowledge of key media planning tools, such as Kantar, MRI-Simmons, SRDS, Nielsen NMI/IMS, MediaTools, and others.
Works collaboratively with other Barkley partners to evaluate all audience, geographic, and media vendor information necessary to develop the media plan recommendation that best delivers upon the client’s goals and objectives.
Able to identify the need for and prepare non-media projects and recommendations, including but not limited to competitive audits, target audience profiles, geographic analyses, etc.
Maintains a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace.
Works closely with the Media Buying team to ensure flawless implementation of all approved media recommendations.
Present at all key client presentations and meetings.
Develops media budget recommendations based on client goals and objectives.
Demonstrates a complete understanding of the client’s business, maintaining familiarity with the history, present organization and procedures of the client, as well as conditions of the industry.
Provides an energy level that brings new and exciting ideas, motivating other team members.
Writes point-of-views (POVs) on media topics, key client issues, and/or client opportunities.
Keeps a pulse on all active campaigns, identifying opportunities to optimize for maximum performance.
Manages client media budgets, including securing approval, authorizing Media Buying Team, and approving client billing to ensure campaign accuracy and flawless execution.
Updates Media Planning Supervisor on status of current accounts on an ongoing basis, elevating key issues or concerns as they arise.
Other duties/responsibilities may be assigned from time to time.

Qualifications

Bachelor's degree or equivalent in a related field 4 or more years of media planning experience required
Able to apply a strategic filter to solve client challenges
Strong knowledge of traditional media channels with an understanding of digital is preferred, but not a requirement
Ability to think critically and apply a strategic approach to all plans or projects
Ability to work effectively with a variety of internal teams and business groups, including Creative, Media, Project Management and Finance
Ability to communicate effectively within a team environment as well as with outside media sales reps
Displays a passion for media and advertising
Strong organizational and mathematical skills (including basic media math)
Ability to multi-task and deliver work on-time for set deadlines
Must be prepared for a fast-paced environment and be comfortable making decisions
Experience with MRI-Simmons, Kantar, MediaTools and other media software tools

Barkley’s Commitment to Diversity & Inclusion

We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.

Senior Media Planner

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