Senior Online Media Manager

Senior Online Media ManagerSenior Online Media Manager (Maternity Cover) – Betfair International

Reports to: Head of Digital Media

Location: DublinRole Summary

The Senior Online Media Manager will have responsibility in ensuring the planning, implementing, optimising and tracking of display, video and social campaigns is executed to the highest standard and following best practices. This is a key role in the International Digital team, offering cross regional scope, you will be responsible for achieving our business objectives, building and engaging our customer base and ensuring we have key relationships in place with our partners.

Working closely with key stakeholders across Brand, Customer Marketing, Customer Growth, Commercial, Product and Marketing Tech, you will lead the evolution of the Online Media team for the business to develop and execute a market leading Online Media strategy.

The role requires a true critical expert who is obsessed with emerging trends in digital media and has the operational aptitude to enable them at pace. Moreover, you’ll champion a fully localised approach in every customer interaction, developing content that is natively designed to cut through in our regional markets.

Key Responsibilities:

Reporting directly to the International Head of Digital Media, the Senior Online Media Manager will

• Be responsible for having hands on experience in planning and running large scale digital campaigns across programmatic buying, social and direct digital buys.
• Media & Partner Management: Prospect for, evaluate and negotiate for media placement opportunities that fulfil stated business objectives.
• Develop best practice marketing strategies that consistently improve reach, effectiveness and conversion based on campaign goals.
• Taking a hands-on approach to driving success, with ownership, accountability and heavy involvement in managing a team to deliver day-to-day display operations for Betfair.
• Work with external media partners to overcome roadblocks, identify/act on new opportunities and more efficiently deploy/leverage their platforms/services.
• Work with Marketing Tech and Customer Growth to improve marketing effectiveness and ensure the team are utilising the full capability of available resource.
• Monitor the marketplace, competitive landscape, industry trends, and 3rd party data sources to constantly identify new marketing opportunities and / or potential threats.
• Stakeholder management to ensure team performance and vision is communicated clearly.
• Manage a team of executives to ensure efficient delivery of brand, acquisition and Digital CRM budgets and ensure effective optimization across campaigns.

What we’re looking for…

• Digital Media experience: A track record in running and managing paid social, display,
• video and influencer campaigns. Proven knowledge of ad-serving, tracking systems, RTB/paid social and their applications.
• Insight driven: Proven track record of problem solving, analysing online issues and opportunities as well as providing and implementing recommendations to improve campaigns.
• Digitally savvy: A strong understanding of the digital landscape and the ability to stay in front of the competition.
• Strong analytical and reporting skills: A proven ability to make data-justified business decisions.
• Multi-channel campaign delivery: A proven record of delivering customer facing campaigns which have delivered on their set objectives.
• Project Management: An ability to coordinate and lead a project, using your own initiative, to drive that project forward, both seeking & offering feedback to drive continuous improvement and deliver projects accurately and on time.
• Stakeholder & Peer Communication: The ability to engage and influence stakeholders at a range of levels across the organisation to deliver successful digital media plans.
• Delivering results: Keeping business objectives and KPIs front of mind to demonstrate how value is delivered through Digital Media for the business.
• Sports / Sportsbook experience: A passion for sports and a curiosity about online/offline sports betting and gaming is a plus.

What’s in it for you? 

• Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. 
• Health and dental insurance for you, your partner and your children (if you all live at the same address) 
• The option to join our company pension scheme 
• A personal interest allowance to let you learn something new or pursue a hobby 
• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us 
• In-house training and development to develop your skills, progressing your career 
• Free fresh fruit, snacks and drinks in the office 
• Cash allowance for lunch. 

The Group 

• Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way. 
• We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law. 
• We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: [email protected] 
• Please note we cannot accept general applications; this inbox is just for providing support to those who need it.