Senior Optimization Analyst

*PLEASE NOTE: This position is hybrid (3 days in office per week) and requires the candidate to be located in or near Seattle, WA or Denver, CO.

POSITION

The Senior Optimization Analyst is responsible for continuously improving the user experience and improving conversion at every step of the funnel. This person will be responsible for using site analytics to identify opportunities; develop, prioritize and schedule testing hypotheses and ensure all tests are executed accurately and as per plan, and own the reporting and communication of results of these efforts across our products. The person in this role should have experience leading optimization programs, technical expertise in test execution, knowledge of proper test setup and hygiene, and a strong understanding of best practices in the web flow design. 

RESPONSIBILITIES

• Drive the strategy and execution for testing the web form flows and landing pages for all products with focus on improving conversion rate at each step to maximize revenue.
• Quantify revenue potential for all tests; prioritize these tests to optimize for strategic initiatives as well as incremental revenue.
• Collaborate with the creative team to create designs, partner with the technical lead to set up, QA, and launch all A/B tests.
• Use technical knowledge and testing best practices to ensure optimal test setup and performance. 
• Maintain dashboards to allow monitoring for unusual trends and work with teams to resolve in a timely manner. 
• Understand test variables and what drives short and long-term fluctuations in results. Actively cut off or extend tests based on consistent monitoring of results.
• Ensure all test results and recaps are completed and shared in a timely manner, and communicate results effectively by telling the story behind data. 

QUALIFICATIONS

• Bachelor's degree required along with practical, applied business experience in testing and data analysis. MBA or MS in a quantitative field like Economics, Statistics, etc. a plus.
• At least 2 years of experience driving strategy and execution for the conversion flow and landing page optimization for a high trafficked website (over million visitors a month) using A/B and Multivariate testing. 
• Experience with data visualization tools (Tableau, Looker, PowerBI, etc)
• Proficiency with data platforms and applications like Databricks, Jupyter, Snowflake, Airflow, FiveTran, DBT.
• Comfortable understanding HTML and JavaScript code and experience working with front-end web developers on website optimization projects (single page application like angular or backbone experience a big plus).
• Ability to effectively prioritize and manage the needs of multiple partners
• Ability to communicate technical or detailed information effectively to nontechnical audiences

COMPANY 
LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Since then, we’ve facilitated over 65 million loan requests, while becoming a household name (our brand recognition rivals Bank of America and Wells Fargo). 

Today we do much more than mortgages. We are the #1 online marketplace in the US for consumers to comparison shop for mortgages, personal loans, business loans, credit cards, student loans, and auto loans. We have established relationships with millions of customers who engage with us through our My LendingTree portal, giving them access to free credit scores and money saving alerts. We are on a mission to help consumers save money and better their lives.
We’re publicly traded (TREE), we’re financially sound and we’re in the top 10 of Fortune’s 100 Fastest Growing Companies. If you’re looking for an opportunity with a dynamic company that is fanatically pro-consumer and that champions your entrepreneurial spirit, then you’ve come to the right place. 

The pay range for this position in Colorado/New York/California is $91,000-$128,000; however, base pay offered may vary depending on job-related knowledge, skills, and experience.

Incentive Compensation: Eligible for annual performance bonus                  

Benefits: Medical, dental, vision insurance and 401(k) matching

CULTURE 
Our clothes are casual and relaxed, and our work ethic is highly professional. It is our culture for each team member to challenge the status quo, share their perspectives, and to stand up, ask for the ball and run with it to meet our ambitious goals. We also have a lot of fun together. We’re always looking for the best, brightest, high energy people to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE. 

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.