Senior Paid Media Manager (Programmatic)

Company Description

mllnnl is a collective of performance marketers and inspired creatives dedicated to building brands we believe in and supporting causes we’re passionate about. We left the slow-moving, bureaucratic, big-agency world to create an agile, results-driven, quality-of-life focused agency experience, with incredible people, exciting projects, and great culture. 

We’re a dynamic, collaborative team with an entrepreneurial spirit and high vibe. We are looking for like-minded individuals to join our growing team and help co-create the vision and work with us. 

Job Description

We are seeking an experienced Senior Paid Media Manager (Programmatic) to join our dynamic, fast-paced boutique creative social and digital agency, supporting work for a leading health and technology client. You will be responsible for developing data-driven programmatic media strategies to meet business objectives while managing campaigns across CTV, display, and audio inventory sources.

Key Responsibilities

• Lead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.

• Manage execution and build out of campaign plans on platform, including establishing Private Marketplace (PMP) and Programmatic Guaranteed (PG) buys.

• Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic campaigns.

• Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.

• Collaborate with internal teams on campaign strategies, reporting, and goal alignment.

• Provide strategic creative guidance for ad development to maximize campaign performance.

• Build and nurture relationships with ad networks, technology vendors, and partners.

• Stay current with programmatic best practices, platform updates, and emerging media innovations.

• Maintain a deep understanding of the digital ecosystem, including programmatic channels.

Qualifications

• 4-5+ years of experience managing programmatic campaigns, including hands-on use of DSPs, with experience managing paid social campaigns on platforms such as Google, Facebook, TikTok, X, etc.

• Client-facing experience, with proven ability in storytelling, reporting, strategic planning, and campaign performance management.

• Proficient in analyzing programmatic performance data and optimizing campaigns based on insights.

• Excellent time management and multitasking skills in a fast-paced environment with tight deadlines.

• Strong attention to detail with demonstrated analytical skills.

• Exceptional verbal and written communication skills.

• Enthusiastic, data-driven, creative, and committed to staying on top of digital media trends.

Salary Range

• Depending upon experience, salary range is between $80,000 - $100,000.

Additional Information

All your information will be kept confidential according to EEO guidelines.