Senior Paid Media Strategist

Employment type: Full-time, salaried, exempt-level employee

Level: Senior

Reports to: Head of Marketing

Salary Range: $75,000 - $95,000 base salary. Overall compensation will be based on the candidate's experience, potential for contribution, and scope of role.

Location: Remote, but candidates must be Texas-based. Must be willing to travel to our College Station office once a month. Relocation to Bryan/College Station offered to Texas residents.

WHO WE ARE

Frogslayer is a custom software development firm that rescues stalled software projects and designs, builds, and scales new software solutions for mid-market companies. We bring together strategy, design, and engineering to rapidly design, build, and scale software solutions critical to our clients' success. With a team of experienced developers, a unique approach, and a proven track record of delivering quality software, Frogslayer is dedicated to driving growth and success for its clients.

Frogslayer aims to be a top-tier “talent destination” for exceptional individuals who want to grow their careers long-term. Our people are committed, hard-working, and genuinely care about the well-being of each other and Frogslayer. We have been continually recognized for the past 7 years by Inc. And Texas Monthly as one of the “best places to work” in Texas and the US.

Frogslayer is an equal-opportunity employer. We welcome and encourage diversity in the workplace. We offer a generous benefits package, including company contributions to medical benefits for full-time employees and their families. In addition, we offer a flexible work environment, company-sponsored activities, and a commitment to providing each employee with job satisfaction and growth opportunities based on each person’s needs and goals.

WHO YOU ARE

You’re a digital marketing professional with substantial experience in search, display, and social media advertising. You know Google Ads and LinkedIn Ads intimately - maybe even better than the back of your hand. You find joy in both the creation of overarching strategies and the hands-on execution of campaigns. You get butterflies thinking about building memorable campaigns that hit your audience right at their core.

You’re not perfect, and you don’t let imposter syndrome stop you. You’re not afraid to roll up your sleeves, do the “dirty work,” and make mistakes. The things that keep you up at night are figuring out how to drive in more leads, the nagging questions you have about different client personas, and what campaign you need to roll out next.

You are a team player who also shines in solo missions. Collaboration comes easy to you, but you can also steer the ship alone when needed. You’re always on the hunt for new tactics and strategies, and ready to share your knowledge with the rest of the team. Our industry changes fast, and you are ready to change right with it. You can move fast, but always pay attention to the smallest of details. 

You take your work seriously but never lose the fun in the process. You enjoy working on a team where humor is part of the DNA, and a good meme is always appreciated. If you enjoy frog puns, you’ll fit right in.

THE ROLE

As a Senior Paid Media Strategist at Frogslayer, you will play a critical role in crafting compelling campaigns that amplify our firm’s story and vision, elevate our brand presence, educate our target audience, and drive meaningful impact across various channels.

More specifically, you will:

• Drive the strategy and execution of paid media campaigns across various search, display, and social platforms.
• Maintain consistent brand voice and tone across all paid platforms, championing the brand's personality.
• Write compelling ad copy, oversee design of ad creatives, and develop landing pages that convert to ensure every element of the campaign resonates with the target audience and drives engagement.
• Continuously optimize campaigns for performance improvement, conducting A/B testing on ad creatives, landing pages, and other elements to identify and implement successful strategies.
• Conduct in-depth market research and competitive analysis to identify opportunities and trends.
• Ideate and collaborate with Marketing, Business Development, and Client Services teams to ensure paid campaigns align with business objectives and effectively communicate the firm's value proposition.
• Utilize audience targeting tools to reach specific B2B segments, ensuring campaigns are tailored to the unique needs and behaviors of different client personas.
• Analyze and report on the performance of paid media campaigns, utilizing data insights to optimize future campaigns and improve effectiveness.
• Effectively manage budgets and forecast spending by monitoring spending patterns, identifying opportunities for efficiency, and making data-driven adjustments as needed.
• Stay up-to-date with industry trends, best practices, and emerging approaches in paid advertising, and recommend innovative tactics to enhance the firm's marketing efforts.

REQUIREMENTS

• Bachelor's degree in marketing, communications, a related field, or equivalent work experience
• 4+ years of experience in paid media marketing (in both search and social), with a proven track record of creating and executing successful paid media campaigns
• Experience in B2B marketing (professional services a plus!)
• Experience in the technology or software development industry
• Excellent project management skills with the ability to manage multiple projects simultaneously
• Strong writing skills with emphasis on the ability to be succinct 
• Strong analytical skills with the ability to measure the success of marketing campaigns and use data to optimize future efforts
• Must have deep knowledge of Google Ads and LinkedIn Campaign Manager, as well as Google tools (Analytics, Search Console, Tag Manager, etc.)
• Strong knowledge of other major advertising platforms is a plus
• Working knowledge of WordPress, general marketing tools, and social media platforms (HubSpot, SEMRush, HotJar, LinkedIn, Facebook, etc.)

PERKS & BENEFITS

• Competitive salary at the national level
• Discretionary bonus plan for eligible employees
• Fully funded medical, dental, and vision insurance for full-time employees & their entire family
• Firm-sponsored life and disability insurance
• 401k with matching
• Flexible discretionary time off
• Dedicated budget for learning & development to supplement career growth
• Top-tier tools, systems, and equipment
• Paid training and conference days
• Company-sponsored events
• And more! Please see frogslayer.com/careers for more info.

Frogslayer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.