Senior Paid Search Manager

Reports To: Director of Search

Location: Marcus Thomas is based in Cleveland, Ohio

WORKING ARRANGEMENT:

• In-person/hybrid for Northeast Ohio residents
• Remote for residents in the following states: AL, AZ, CA, CT, FL, GA, IL, MI, NC, NH, PA, TN, TX, VA

Marcus Thomas, with nearly 300 professionals in its offices in Cleveland and Cincinnati, Ohio; Buenos Aires, Argentina; and Santiago, Chile, is among America’s leading independent, full-service, integrated advertising and marketing communications agencies. With a team of brilliant experts across 16 states and seven countries, we offer a full suite of marketing communications tools, including creative development, media planning/buying, search marketing, digital and web application development, public relations, social media, and CRM/marketing automation. Our integrated approach has resulted in award-winning campaigns that harmonize all these tools into business-building plans that make a real impact.

At Marcus Thomas, we believe in earning the trust of our clients by consistently delivering measurable results. We’re not just experts in marketing, but we also understand the importance of making people’s lives better. We call that the Value Exchange. Join us and be part of our mission to be the best independent agency to work at and with.

Overall, the senior paid search manager will fully own assigned paid search accounts from strategy to execution and be responsible for the overall success of assigned accounts, ensuring all KPIs are met or exceeded. Other responsibilities include:

• Managing budget and ensuring monthly/quarterly/annual spend goals are reached.
• Serving as subject matter expert and helping to educate agency staff on paid search.
• Developing and implementing effective paid search strategies.
• Creating and managing paid search campaigns across various platforms (e.g., Google Ads, Bing Ads) to achieve campaign objectives and KPIs.
• Continuously testing and refining ad copy, landing pages and bidding strategies to improve campaign performance.
• Staying updated with industry trends, search engine algorithms and best practices in paid search advertising.
• Collaborating with cross-functional teams to align paid search efforts with overall marketing goals.
• Providing strategic recommendations to improve overall SEM performance and identify growth opportunities.
  • • Tracking and reporting on key metrics, and presenting performance reports to internal team and clients.
    • Managing relationships with external partners, such as vendors, to ensure efficient execution of paid search campaigns.

• Works in partnership with most departments/disciplines in the agency; however, works most closely with account management, analytics and creative, demonstrating a complete understanding of all clients’ businesses and communications objectives.
• Provides leadership and continued education to the rest of the agency around the function and role of search in campaigns.
• Mentors and develops junior media staff.

• You will make our clients happy by helping them meet their marketing objectives.
• You will help the rest of the agency – with emphasis on account management, creative and analytics – better understand the function of search marketing and how it helps our clients.
• You will play a key role in supporting the department’s reputation as a best-in-class media provider.
• You will help our media practice stay ahead of the curve by keeping current on trends and technology, such as AI.

• Three to five years of experience with paid search management. Agency experience preferred but not required.
• Three or more years of direct experience leading paid search strategy on large, multichannel media accounts.
• Two or more years of experience directly managing team members.
• Experience collaborating with a large account team working on multimedia channels.
• Comprehensive knowledge and understanding of paid search platforms, including Google Ads, Bing Ads and their associated offline editors.
• Basic knowledge of analytics platforms, specifically Google Analytics.
• Knowledge of search technology providers, such as Google Campaign Manager and Search Ads 360.
• Proficient in Microsoft Excel.
• Solid knowledge of agency processes and business.

• Working in a best-in-class media department for the largest buyer of media in the state of Ohio.
• Flexible scheduling; hybrid environment.
• A passion for diversity – a safe place to work where all voices are encouraged and respected.
• Benefits like flexible PTO, where the one guideline is to use common sense; using what you need to support work-life balance.
• Defined career paths for all departments, designed to map out and support your professional growth.
• Assistance for student loan repayment – because it’s the right thing to do.

At Marcus Thomas LLC, we believe that diversity is a strength and that great ideas come from all backgrounds. We are committed to creating opportunities for talented individuals who have been historically underrepresented in our industry. Women, people of color, LGBTQIA+, immigrants, people of any religion or nationality, and people with disabilities are strongly encouraged to apply. Our hiring process is equitable and qualified candidates will receive consideration for employment regardless of their race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. We are dedicated to fostering an inclusive culture where all team members can grow and thrive