Senior Paid Social Manager

As a Senior Paid Social Manager at Otrium, you'll be a key player within our dynamic performance marketing team, driving our B2C growth across Europe. We are laser-focused on acquiring new customers and scaling our business through a variety of paid marketing channels, including Google, Meta, Criteo, TikTok and Pinterest.

In this role, you will take full ownership of our paid social strategy, leading campaign execution and collaborating closely with our talented designers to create high-impact creatives that drive results. Your expertise will help us elevate our marketing efforts, optimise our performance and ensure Otrium remains top of mind for consumers across Europe.

We value creativity, innovation, and a proactive approach. You’ll have the autonomy to develop and execute strategies that align with our ambitious growth objectives. Your contributions will directly influence our profitability and market presence. If you thrive in a fast-paced environment, consider yourself a Meta expert, and are eager to make a significant impact, this role could be the perfect fit for you.

Your main responsibilities:

• Lead Paid Social campaigns: from strategic planning to hands-on implementation and execution, you’ll manage campaigns across our European markets.
• Automation: utilise tools like Channable and Hunch to scale our efforts, including optimising product feeds and automating workflows. 
• Testing & optimization: develop and manage an always-on "test & learn" framework, from hypothesis creation to data analysis and implementation of insights.
• Creative collaboration: work closely with our internal branding team to continuously produce and test new creative assets that adhere to industry best practices.
• Cross-functional collaboration: partner with our internal teams to align marketing efforts with our broader marketing calendar and key promotional events. 

Requirements:

• At least 4+ years of hands-on experience managing paid social campaigns, with a strong focus on direct response advertising on Meta. 
• A self-starter with a flexible, can-do mindset, ideally with experience in a startup environment and a focus on the 80/20 rule.
• Experience working in an agency setting and/or managing campaigns for (fashion) brands is highly desirable.
• Automation experience: proven expertise with tools like Channable, Smartly and/or Hunch.
• Proficiency in data analysis and experience with incrementality testing.
• Demonstrated experience working with designers, including briefing and creative brainstorming.
• Excellent communication skills, with the ability to translate complex data into actionable insights for the broader organisation.
• A solid understanding of PPC, SEO and CRO principles is a strong plus.