Senior Paid Social Manager

We believe in Extraordinary. 

 
At Jack Morton we create head-turning, stomach-dropping, mind-boggling, smile-inducing brand experiences for everyone. It’s the future of marketing and there’s nothing passive or predictable about it. We promise every day will be different than the previous one in a very good way. 

We take care of each other as much as we take care of business. We marvel in each other’s uniqueness and revel in what each of us brings to the human potluck that is Jack.

So, if you want to help shape the future of an entire industry, welcome. If you feel work, and the people you work with, can be extraordinary, let’s chat. We’re Jack, and we can’t wait to meet you.

That brings us to you.

We are seeking a Senior Social Manager for our Boston office, with a primary focus on paid social channels. This role sits at the center of our strategy team and ensures that social strategy, media planning, production, vendors, and analytics are working in concert to achieve the desired results.

You will lead and administer campaign activation from inception/initial setup, trafficking, post-launch in-market validation, pacing/delivery, to fine-tuning and optimization, status reporting and third-party auditing/verification reviews to ensure that campaign deliverables align with the campaign strategy, are executed flawlessly, and exceed benchmarks. 

You will be a sought-after social media SME that owns the channel within the integrated team, involved with our retained accounts and project work within the Boston operation and beyond.

You will ideally enjoy proactively identifying and implementing productivity and efficiency improvements; have extreme drive and intensity; stellar people skills and personality, and a passion for digital media. 

What you’ll be doing

• Work closely with a team of Strategists, Media Planners, and Producers, to ensure effective delivery of digital media plans and drive the day-to-day execution of go-to-market campaigns to meet strategic objectives and client expectations for a broad spectrum of accounts
• Lead the social media capability within the integrated team, providing POVs, ensuring best practices are followed and being the senior voice with clients, partners, and internal resources.
• Collaborate and cross-train existing internal resources to provide support when needed and ultimately help build out the capability and a more dedicated team with growing client needs/work.
• Own the development of paid social strategies for clients that support their overall digital marketing program - from in-platform strategy and planning, approach to execution and success:
  • Use deep understanding of social media platforms like Facebook/Instagram, LinkedIn, Snapchat, and TikTok to lead strategy and execution for best possible outcomes
  • Recommend appropriate targeting audiences, KPIs/conversion events, and platform set up on a per-campaign basis
  • Consult with creative teams on recommended ad format options and best practices, including running A/B tests to inform future campaigns
  • Coordinating individual deliverables across key functions, campaign set-up and execution, testing, troubleshooting, and
  • QA all social campaign setup to ensure budgets, audiences, KPIs, ad creative, etc. are accurate before launch
  • Revise creative ad executions across a variety of channels and placements, while routinely monitoring delivery, social metrics to gauge performance and provide insights, recommendations, and perform necessary optimizations
• Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to internal and client contacts
• Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting
• Campaign workbook setup and management which includes flighting, audience, budgets, buy detail, and asset QA
• Generating preview links for all social media assets ahead of launches
• UTM creation, implementation, and organization
• Oversee/QA reports built by the associate strategist
• Complete quality assurance and testing of creative assets to ensure proper functionality across browsers
• Monitor and analyze campaign performance
• Aggregate and organize data from various sources for Media Planner review
• Identify opportunities to implement solutions that increase effectiveness and efficiencies
• Maintain records of creative assets and internal documents that track creative assets and campaign execution
• Identify workflow inefficiencies and address ideas to improve the ad ops process

If you can do all that, you have what it takes. It might help if…

• 8+ years of hands-on experience in media environment
• Experience with key social and digital platforms such as Google AdWords, Facebook, Reddit, LinkedIn, Twitter, YouTube, etc. 
• Must be technically adept within the digital ad space and be able to troubleshoot issues as they arise 
• Ability to work at high levels of integrity, autonomy, and self-motivation while collaborating cross-functionally 
• Strong problem-solving, time management, leadership, collaboration, communication, decision making, project management and organizational skills
• Ability to work in a fast-paced environment under tight deadlines
• Excellent written/verbal communication and presentation skills
• Exceptional project management skills with a sense of urgency to meet deliverables
• Strong Excel and PPT skills

#LI-AB1

Last, but not least, we believe in diversity, equity, and inclusion.  

Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. In 2021, Jack Morton and Genuine, as part of Interpublic Group (IPG), have been named to the Bloomberg Gender Equality Index (GEI), and Jack Morton has once again been designated a Best Place To Work For LGBTQ Workplace Equality by the Human Rights Campaign in their Corporate Equality Index.  

This role may require the ability to comply with COVID-19 health and safety protocols, in some instances proof of COVID-19 vaccination and/or testing may be required.  In those instances, accommodations may be requested based on a valid medical exemption, sincerely held religious belief, or other exception required under applicable law.  

In Colorado, Connecticut, Nevada and New York City the standard base pay range for this role is $85,000 - $110,000 annually, depending on relevant factors including experience, internal equity and market considerations. This base pay range is specific to Colorado, Connecticut, Nevada, and New York City and may not be applicable to other locations.