SugarCRM

Senior Partner Marketing Manager

Posted Yesterday

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Hiring Remotely in Home WA USA

In-Office or Remote

150K-200K Annually

Senior level

Artificial Intelligence • Cloud • Marketing Tech • Sales • Software • Business Intelligence

The Role

Lead and scale global partner marketing initiatives develop joint marketing strategies drive pipeline growth and manage partner engagement programs.

Summary Generated by Built In

About SugarAI

SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear prioritized action. Instead of more dashboards or surface-level insights we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding we’re entering a new chapter with clarity and momentum—building intelligent intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex real-world challenges where relationships context and precision make all the difference.
Our global team is united by a shared commitment to impact ownership and continuous growth. We create an environment where thoughtful ideas move quickly where people are trusted to lead and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.

Where You Fit In

We are seeking a strategic and results-driven Senior Partner Marketing Manager to lead and scale our global partner marketing initiatives. This role will be responsible for developing and executing joint marketing strategies with key partners to drive pipeline growth partner engagement and revenue impact. The ideal candidate brings experience in B2B SaaS or enterprise software marketing with a strong background in partner ecosystems.

Impact You Will Make:

Partner Marketing Strategy

Develop and execute comprehensive partner marketing plans aligned with company growth objectives.
Identify high-impact co-marketing opportunities with strategic partners (e.g. ISVs SIs resellers).
Align partner initiatives with product launches campaigns and regional priorities.
Pipeline & Demand Generation

Drive joint demand generation programs with partners including digital campaigns events webinars and content syndication.
Track measure and optimize partner-sourced and partner-influenced pipeline.
Manage joint marketing budgets (MDF) and ensure ROI accountability.
Partner Enablement & Engagement

Build scalable partner marketing toolkits playbooks and campaign-in-a-box assets.
Enable partners with messaging positioning and go-to-market resources.
Foster strong relationships with partner stakeholders to increase engagement and program adoption.
Cross-Functional Collaboration

Work closely with Sales Partner Alliances Product Marketing and Field Marketing teams to ensure alignment and execution.
Act as the marketing liaison for strategic partner accounts.
Analytics & Reporting

Define KPIs and track performance of partner marketing programs.
Deliver regular reporting on pipeline contribution campaign effectiveness and partner ROI.
Brand & Messaging Alignment

Ensure consistent brand representation across partner-led initiatives.
Collaborate on joint value propositions and messaging frameworks.

What You Will Bring:

Partner Marketing Experience - 10–12 years of experience in B2B SaaS or enterprise software marketing with a strong background in partner ecosystems.

Strategic Thinking - Ability to translate business objectives into scalable partner marketing strategies.

Partner & Stakeholder Management - Strong relationship-building skills with internal teams and external partners at multiple levels.

Demand Generation Expertise - Proven success driving pipeline through integrated multi-channel marketing programs.

Analytical Mindset - Data-driven decision-making with experience in marketing analytics and ROI measurement.

Execution Excellence - Highly organized with the ability to manage multiple complex programs simultaneously.

Communication Skills - Exceptional written and verbal communication including executive-level presentations.

Collaboration & Influence - Ability to work cross-functionally and influence without direct authority.

Adaptability - Thrives in a fast-paced high-growth SaaS environment.

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication impact and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking which is why we're dedicated to adding new perspectives to the team.

Benefits and Perks:

Beyond a stellar work environment friendly people and inspiring work we have some sweet benefits and perks:

· Excellent healthcare package for you and your family

· Savings and Investment – 401(k) match

· Unlimited Paid Time Off

· Paid Parental Leave

· Online Legal Services (Rocket Lawyer)

· Financial Planning Services (Origin)

· Discounted Pet Insurance (Embrace Pet Insurance)

· Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public

· Health and Wellness Reimbursement Program

· Travel Discounts

· Educational Resources - Career & Personal Development Program

· Employee Referral Bonus Program

· We are a merit-based company - many opportunities to learn excel and grow your career!

If you require a reasonable accommodation to search for a job opening or submit an application please call +1 (877) 842-7276 with your request and contact information.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit www.dhs.gov/E-Verify.

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Top Skills

B2B Saas

Marketing Analytics

Partner Ecosystems

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The Company

535 Employees

Year Founded: 2004

What We Do

SugarCRM is a highly flexible CRM platform that helps businesses unify sales marketing and service teams around a single customer view with deep customization automation and AI-powered insights that let teams tailor workflows and drive growth without the rigidity or cost of legacy CRM systems.