Senior Partner Marketing Lead

What We're Looking For:
The Senior Partner Marketing Lead is responsible for driving marketing value, adoption and growth across a highly complex set of programs and universities, across all business lines. They are a key external and internal marketing stakeholder, laser focused on developing and leveraging effective marketing-forward school partnerships that support, nurture and grow partner marketing engagement to drive impact in the overall business. Reporting to a Senior Manager or Director of Partner Marketing, this role is a peer lead across the team, with demonstrated expertise in leveraging account and relationship management to drive marketing strategy and partner engagement both for their individual portfolios, and in support of the broader Portfolio across all lines of business.. They are accountable for complex and multi-stakeholder external relationships and goaled towards effective partner engagement that directly results in business growth and success. The Senior Partner Marketing Lead is ultimately responsible for overall program performance of their portfolio through the active engagement with both internal and external stakeholders to drive focused and effective marketing strategies that deliver business results.
Responsibilities Include, But Are Not Limited To:
Partner Management

• Establishes and upholds productive marketing relationships between 2U marketing and partner institutions within a large, complex and high impact growth portfolio.
• Determines and executes appropriate cadenced communication plan with school stakeholders to ensure effective and efficient brand stewardship that supports the program's strategic marketing plan.
• Engages as a trusted advisor and brand steward with, and for, the partner, leading proactive and productive partner discussions to align objectives, drive growth strategies and create successful outcomes.
• Manages direct, scoped and regular contact with partners to ensure progress against growth objectives
• Secures partner and/or internal approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
• Successfully maintains multi-level stakeholder relationships, including senior level leadership and central marketing alongside school side engagement
• Goaled with increasing partner confidence, improving partner sentiment and increasing go-to-market speed across complex partner portfolio to support achievement of established business goals

Funnel Management

• Owns and powers the development, iteration and driving of impactful marketing narrative within a large, complex and high impact growth portfolio to support partner engagement and achievement of university and 2U business goals
• Responsible for monitoring and tracking partner funnel and collaborating with strategic internal stakeholders to optimize funnel performance.
• Proactively engages internal teams and escalates appropriately to address performance and partner concerns as appropriate against 2U business goals
• Ensures strategic and creative deliverables are aligned with partner brand, strategy and business goals
• Responsible for identifying and implementing strategies and tactics that optimize funnel performance within the Portfolio.
• Proactively engage with Marketing Strategy to uncover opportunities, trends and insights by vertical to grow and strengthen strategic marketing approach

Internal Partnership

• Works closely and autonomously with each program's General Manager/Program Director within a large, complex and high impact growth portfolio to ensure proper alignment and execution of brand strategies and program objectives.
• Attend and participate in business critical internal meetings (PLTs, etc) and strategy planning
• Secures school approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
• Maintains and keeps current partner specific "playbook" to document and support continuity of historical context, institutional knowledge and partner relationship nuance.
• Collaborates with internal teams to provide necessary context and insight to drive performance and relationship growth, as well as strategy
• Proactively identifies and nurtures growth opportunities with partners and internal stakeholders that advance partner relationship and marketing effectiveness to improve program performance
• Mentorship of peers regarding best practices and effective tactics in relationship/partner management, marketing strategy, problem solving, prioritization and conflict resolution.
• Support wider Portfolio success as needed, with strategic partnership, mentorship, preparation and presentation alongside other Partner Marketing team members.

Process Development and Training

• Develops and proactively drives strategic resources, positioning and team training to highlight and support large-scale marketing efforts
• Collaborate with Marketing Strategy stakeholders to create quantitative and qualitative performance reports for internal and external stakeholders
• Develops standards and processes to provide partners with regular performance feedback and reporting
• Work closely with Senior Manager/Director of Partner Marketing to ensure balanced and effective Portfolio partner management aligned with business drivers and growth objectives

Things That Should Be In Your Background:

• 5-10 years as a Account Manager, Marketing Manager, Communications Specialist, Strategist or similar job function, either in agency, educational, digital marketing or corporate setting
• Bachelor's degree required, MBA or similar a plus
• Client facing agency experience highly preferred

Other Attributes That Will Help You In This Role:

• Strong experience in managing marketing strategy from concept to execution
• Deep experience in partner, client or account management
• Strong experience across a variety of digital marketing tactics
• Strong data fluency, with drive to develop mastery within 2U's specific business model
• Strong verbal, written, and interpersonal communication skills and the ability to influence cross-functional teams
• Must be highly organized and have great attention to detail
• Demonstrated experience with email automation systems, Salesforce, Google Analytics and Tableau is a plus
• Ability to maintain a fun, casual, professional and productive team atmosphere
• Ability to work with diverse teams in a fast-paced environment
• Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change

About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era-and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs-developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:

• Medical, dental, and vision coverage
• Life insurance, disability and 401(k)
• Unlimited snacks and drinks
• Generous paid leave policies including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

In Colorado, the anticipated base salary for this role is$80,000.00 with potential bonus and equity eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate's assigned office) and prior work experience of the candidate.
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.