Senior Partner Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

As the Partner Marketing Manager, you will have a key role in defining go-to-market strategy and execution for Adobe's top tech partners. Together with our partners, we share a vision for the future of the enterprise. Because experience is everything, we partner with select tech partners to help customers accelerate their digital transformation-providing unique use cases and value from our partner ecosystem that allows our customers to do more with their Adobe investments.

In this role, you will be a part of the Global Partner Marketing team with a focus on driving new booking opportunities for the partner and Adobe's DX business. This includes building scale and ABM programs that partners will benefit from by co-marketing with Adobe across content, awareness, demand, and sales enablement. You will work closely with partner management, global marketing teams, product, sales, and operations to build co-marketing plans that deliver value to the partners and Adobe. This is an opportunity to build something and really define the strategic tech partner program at Adobe working with some of the top tech partners in the industry.

Key Responsibilities:

• Lead marketing strategy for Adobe's strategic Tech Partners, collaborating with global marketing teams and your peers within DX Marketing
• Build and manage co-marketing campaigns and programs to leverage and grow partnership pipeline and bookings
• Oversee development of integrated co-marketing partner plans to drive strategically connected execution across marketing functions - including PR/AR, social, demand/field marketing, customer evidence, web team, and more
• Influence and lead the development of the joint value propositions on how Adobe technologies combined with our strategic Tech Partner offerings
• Create compelling customer value and help bring messaging to market through the creation of Adobe's go-to-market marketing collateral, derivative assets, sales materials, and competitive information
• Collaborate with product marketing and product management
• Plan, manage, and track partnership marketing budget to fund all marketing initiatives, enablement activities, content creation, and customer evidence
• Work with internal Adobe and partner teams daily to plan, manage, and execute on joint marketing commitments
• Indirectly manage in-region and industry marketing teams to scale partnerships marketing across regions and sectors

Keys to Success:

• 5+ years marketing experience, preferably with partners and/or in B2B
• Bachelor's degree preferred
• Excellent verbal and written communication skills, with demonstrated ability to create clear messages and effective communications
• Ability to think creatively while still measuring and tracking marketing success across programs
• Desire to build and drive growth; find creative solutions to problems; and willingness to disrupt the status quo
• Relentless customer-focused mindset and experience marketing Enterprise-targeted multi-product "Solutions"
• Knowledge of the digital marketing and partner solution offerings and the ability to stay current on the changing market
• Budget management experience across a global landscape
• Natural ability to work effectively in a cross-functional, collaborative environment and drive outcomes
• Demonstrated ability to create integrated, cross-functional plans that strategically connect levers across product, marketing, sales enablement, communications, and demand
• Be comfortable in the face of ambiguity, and lead through internal and external changing landscapes
• Availability for travel as needed for partner and customer meetings and events

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $100,100 -- $200,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.