Senior Partner Marketing Manager - MSP

The Senior Partner Marketing Manager, MSP is responsible for developing, executing and optimizing marketing strategies that drive growth, engagement and revenue with Managed Service Provider (MSP) partners globally. This role involves working to attract new MSPs, create impactful marketing campaigns and strategic marketing initiatives to and through our ecosystem partners. The ideal candidate must have a strong background in partner marketing and experience with partner campaigns that have delivered impact and measurable results.  

Responsibilities:  

• Implementation of a comprehensive marketing strategy specifically for MSPs 

• Creation of partner recruitment initiatives and activities, across a wide range of channels utilizing a variety of marketing tactics 

• Plan and execute co-marketing campaigns through our MSP and technology partner ecosystem, including, but not limited to digital, social, events (live and online). 

• Content development, specifically for MSPs such as case studies, playbooks, white papers, webinars, video and more support and drive partner engagement . 

• Monitor and analyze campaign performance, utilizing insights to optimize future partner marketing campaigns. 

• Manage MSP marketing budget to deliver strong ROI.  

• Build and maintain strong relationships with key partners, acting as the main point of contact for marketing support.   

Requirements:   

• Bachelor’s degree in marketing, business or communications a plus  

• A minimum 8+ years’ experience in B2B partner marketing in the software industry.  

• Strong project management skills with experience organizing and executing partner marketing campaigns together with partners. 

• Proven interaction and interfacing with teams such as product marketing, enablement and partner sales, leadership. 

• Excellent written and verbal communication skills and high attention to detail.  

• Good understanding of marketing automation tools, reporting and insights   

• Hands on attitude and creative use of limited resources.  

• Detail oriented with proven ability to drive multiple projects forward cross-functionally.  

• Good knowledge of Salesforce, Monday.com, marketing automation tools (Eloqua or similar) and webinar platforms is required.  

• Available to travel when needed.  

• Ability to work collaboratively with a cross-functional team in a fast paced environment.