Senior Performance Marketing Manager

About DataCamp

At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!

About the role

We're on the lookout for a Senior Performance Marketing Manager to lead our efforts in exploring and scaling new paid media channels. You'll be the go-to person for testing, iterating, and optimizing our presence on platforms like TikTok, Google DemandGen, and YouTube. Reporting directly to the VP of Acquisition, you'll have the freedom to own the budget and drive the results of these initiatives. If you have a knack for managing multiple paid social channels, we want to hear from you!

About you

At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!

Responsibilities

• Test, iterate, and scale new paid media channels, starting with TikTok, Google DemandGen, and YouTube.
• Own and manage the budget for new channel initiatives, ensuring optimal allocation and performance.
• Continuously analyze and optimize campaigns to drive maximum ROI.
• Develop and execute strategies to enhance our presence and performance across multiple paid social channels.
• Work closely with the creative, analytics, and broader marketing teams to align on goals and execute campaigns.
• Provide regular updates and insights to the VP of Acquisition on campaign performance and growth opportunities.
• Stay ahead of industry trends and leverage new tools and techniques to keep our marketing efforts cutting-edge.

Qualifications

• Proven experience (+5 years) in managing multiple paid social channels, with a strong track record of driving results.
• Strong analytical abilities to assess campaign performance and make data-driven decisions.
• Creative mindset to develop compelling campaigns that resonate with our target audience.
• Ability to take full ownership of budget and results, driving initiatives from start to finish.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Flexibility to adapt to new platforms, trends, and strategies in a fast-paced environment.

Why Datacamp? 

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible! 
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!

At DataCamp, we value diverse experiences and perspectives. If you’re excited about this role but don't meet every qualification, we still encourage you to apply. We believe skills can be developed and are committed to fostering an inclusive workplace where everyone can thrive. Your unique talents and perspectives are what make our team great!