Senior Performance Marketing Manager (m/f/d)

Explore a new world of possibilities:

At HomeToGo, we’re on a mission to make incredible accommodation easily accessible for everyone. Our team is united by a passion for travel, driven by innovation and impact, and guided by open-minded leaders at every level. Our commitment to recognizing and empowering exceptional talent is the foundation of our growth. We are actively hiring candidates from all around the world, including sponsoring visas for Germany. An amazing journey of opportunity with an international team lies ahead - join us!

Your future contribution:

As a Senior Performance Marketing Manager, you will take over full responsibility for the paid marketing efforts we take for the EMEA markets. Your role involves enhancing the distinctiveness of our multiple brands from a performance marketing perspective and ensuring the efficient growth of our campaigns. You will be tasked with identifying further opportunities to boost HomeToGo’s success.

The Performance Marketing team’s mission is to engage and inspire trip planners through multi-channel online marketing campaigns. Our approach is both technical and data-driven, optimizing for return on investment and business growth in an ever-changing technological ecosystem. This role presents an exciting opportunity to significantly impact our SEM/SEA activities.

 How you’ll add value:

• Shape the marketing strategy for our brands by leveraging tons of internal data and applying a broad set of analytical techniques and tools, e.g., SQL, Python, R, and Excel.
• Build, maintain and advance campaigns while improving performance based on set ROI goals.
• Work closely with our Marketing Engineering team to co-define the evolution of our marketing platforms and tools.
• Independently test and try out new initiatives to improve performance and make sure the number of bookings increases year over year.

You’ll be successful in this role if you:

• Min. 3 years experience in running Performance Marketing campaigns for SEM/SEA on Google and Bing.
• Love doing account management of huge SEM accounts.
• Have a strong data-informed approach and possess analytical skills with an ability to identify, develop and implement solutions that meet business needs and constantly improve your and our Performance Marketing team’s work efficiency.
• Are proficient in Excel.
• Have advanced SQL skills to query our relational databases and aggregate, slice and dice our data. Knowledge of Python or R is a plus.
• Are experienced with visualization tools like QlikView, Tableau or PowerBI.
• Full proficiency in English. Any other language skills such as French, Spanish or Dutch are a plus.
• Bring experience in the Travel sector (a plus).

Note: We operate a rolling recruitment approach  - no deadlines, just opportunities. Should the volume of applications become too high, we might briefly remove this posting to provide our hiring team the space for a thorough and unbiased review. The role will be made available again if we decide we’re still looking for the right fit.

Why HomeToGo?

Your journey with HomeToGo is a two way street - we’ve got you covered! We offer a diverse variety of benefits to enable your career development and make HomeToGo a great place to work, including:

• The essentials: Competitive compensation package, visa sponsorship & relocation assistance*, full IT support & equipment, corporate benefits, modern offices, 27 paid vacation days a year (+ one additional day per year of employment until 32)
• Career growth: 360° feedback, open feedback culture, buddy and mentorship programs from an international team of passionate industry experts 
• Personal development: German & Lithuanian language courses, internal and external workshops & trainings, company & team events, Gympass, clubs & sports (e.g. volleyball, running, yoga classes), psychological support
• Startup spirit: Driven by our Leadership Principles: We are fast, nimble, and results-driven - embodying a startup mentality even as a global, public company. We encourage ownership and enable each other to succeed
• Flexible work approach: Office-led and remote friendly approach; employees are offered remote work flexibility for up to 50% of the year, including work from abroad benefits. Plus, access to a Travel Industry Card 
• Climate action: Committed to being a pioneer in green travel: We’ve achieved an industry-leading “Low Risk” ESG Rating (16), awarded by Morningstar Sustainalytics, and are a proud member of Leaders for Climate Action
• And so much more…

*Certain conditions apply