Senior Performance Strategist

As a Senior Performance Strategist, you are relentlessly focused on the customer and bringing key strategic guidance to multidisciplinary teams. You confidently and effectively communicate your findings to varying audiences—from creative to technical team members. You have an intimate understanding of your client, their competitors, and key industry trends relating to their business. This allows you to develop customer insights, help define brand, business, and customer requirements, and ensure the impact of our work is measured throughout the project. Your primary focus will be strategically supporting our performance marketing work: doing the research to inform our creative messaging, guiding the approach to our platforms and ecosystem messaging, setting up our learning agenda, assisting with building a learning library, and guiding optimizations. You’ll have the advantage of working within a fully integrated, custom cross-agency team with expertise across disciplines: creative, digital, media, and more.

You will:

• Work with clients to identify and define specific problems and challenges on a given project.
• Identify opportunities and define requirements for business analysis, qualitative consumer research, and other tasks.
• Interpret client brief documents in order to develop creative briefs.
• Develop client presentations and collaborate with creative teams to set the strategy for creative presentations.
• Plan, execute, and coordinate pertinent research and analysis.
• Analyze and present the results to clients and project teams.
• Develop studies and implement market research services in sector, industry, and competitive analyses; and consumer research and insight.
• As needed, assist in the design and facilitation of qualitative consumer research (i.e., surveys,
• focus groups, field study), requirements gathering sessions and stakeholder interviews.
• Extend client relationships by helping clients define their needs and potential solutions and convince them of the value of research and measurement services to their business.
• Provide clients with best-in-class resources and expertise on brand, marketing, research, digital marketing and other relevant topics.
• Integrate strategy services and activities into a broader continuous improvement process internally.

You have:

• 5+ years of related experience in performance strategy, account planning, business analysis, qualitative research, quantitative research, digital, social, or web/media analysis.
• 2 years agency / consulting and Internet-related business experiences.
• Experience in 360 campaigns with a strong emphasis in planning and executing multi-channel digital campaigns, B2B, or experiential a nice-to-have.
• Experience developing presentations for clients.
• Demonstrated ability to communicate complex subject matter verbally and written.
• Demonstrated ability in the marketing research and sciences areas to establish and analyze
• complex research studies.
• Teamwork and collaboration-oriented mindset.
• Detail and results orientation.
• Flexibility and ability to multi-task.
• A commitment to learning.