Senior Planner, Strategy

Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com

Job Description

Overview: 
We are currently looking for a Senior Planner, Strategy to support the day-to-day Media Planning and Strategy function, aiding in the development, execution, and stewardship of media plans for assigned client’s business. This position will also mentor junior staff members in day to day activities and reports directly to the Supervisor/AMD, Strategy.

Role Objectives: 

• Responsible for contributing to the development of and executing strategy for the functional area 
• Develop media strategy and recommendations under supervisor guidance 
• Present media plans and provide plan maintenance including objectives/strategies and updates 
• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions 
• Prepare flowcharts and budgets for media plan development and maintenance 
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations 
• Review and verify media buys to ensure proper execution 
• Meet with vendor community to analyze value and applicability of media channels for client media plan 

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 2+ years of experience in media planning/strategy
• Agency experience highly preferred
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI 
• Strong knowledge of cross-channel media, with a drive for curiosity and passion for client’s business 
• Demonstrate ability to learn new propriety software and processes quickly and proficiently 
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation 
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment 
• Meet client and internal deadlines and obligations 
• Manage projects, resources, stakeholders, and participants 
• Be a resource to others in the resolution of complex problems/issues 

Additional Information

This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.

All your information will be kept confidential according to EEO guidelines.