Senior Portfolio Marketing Manager, Hip

Why join Stryker?

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Who we want:

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.

• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.

• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.

• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do:

• Lead the future of our enabling technology portfolio on behalf of our hip business unit. Help shape our overall strategy and serve as the marketing lead on projects.
• Work directly with surgeon customers and Product Development engineers to scope, design, develop, iterate, test, and validate new products
• Understand the needs of customers and patients and create and communicate a compelling value proposition
• Gather and collate competitive information to drive insights
• Partner closely with our key opinion leaders to derive insights and direction for our portfolio
• Understand customers and build value proposition
• Conduct market research activities and utilize third party data to identify key industry trends
• Collaborate cross-departmentally to lead the new product development (NPDP) process
• Understand new product development process and its effect on the business
• Build financial business case model to support new product development funding and product return on investment
• Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
• Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
• Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
• Understand how to target customers based off of total market potential and opportunity
• Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
• Understand and predict sales trends in the market
• Research key factors, measurements and variables used in forecasting
• Identify / set a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
• Develop pricing consistent with the Marketing Strategy and brand positioning
• Document performance criteria used for evaluating business trends and activities

What you need:

• Bachelor's degree required

• 6+ years of work experience required

• MBA preferred

• 3+ years medical device or marketing experience preferred

About Stryker

Our benefits:

• 12 paid holidays annually
• Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
• Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.

For a more detailed overview of our benefits or time off, please follow this link to learn more: US Stryker employee benefits

About Stryker
Stryker is one of the world's leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Medical and Surgical, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com.

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Stryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.