Senior Product Manager

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

We’re looking for a leader to own and improve key user journey experiences, such as prospective student interest capture across digital entry points. In this role, you’ll join an energetic team of product and engineering practitioners as well as a talented group of marketers who work together to advance user journeys and business outcomes across our platform.

As the Sr. Product Manager for Customer Acquisition Experiences, you will lead product strategy and execution to refine/reimagine how we collect and qualify interest in these products both on edX.org and other web properties so that customers can discover the right offering based on their needs.  

Together, we’re building a world-scale learner marketplace that can support a wide array of online higher education learning programs.  Come join us in helping millions of learners find 

Responsibilities Include, But Are Not Limited To:

• Define strategy, target outcomes, and product priorities informed by customer and business needs
• Create a comprehensive roadmap in support of delivering critical outcomes and regularly measure and communicate impact; adjusting course as needed 
• Demonstrate productive curiosity through research and discovery with learners, other product managers, and business leaders to understand their needs and collect evidence to inform our approach. 
• Collaborate with a cross-functional agile team of engineering, data science, UX, and business stakeholders to define the opportunity list, prioritized backlog, product requirements, bets, and experiments that help move the product forward. 
• Represent your team, the work, and the impact to 2U leadership, the broader company, and external stakeholders.
• Develop an appetite for trying your own product to develop empathy for the customers who use it.  
• Other duties, as assigned

Things That Should Be In Your Background:

• 5+ years of practical software delivery experience in a product management or design role
• A proven data informed and iterative approach.  You craft audacious hypotheses, invest in experimentation and learning, and are comfortable and emboldened when there’s ambiguity
• Able to create and own an outcomes-based roadmap
• Empathy for our customers (both internal and external) and a relentless focus on improvement.
• You have an action-driven mindset with strong cross-team collaboration skills, including conflict resolution, negotiation, and seasoned presentation skills.
• Ability to demonstrate a product mindset when presented with business challenges and opportunities - efficiently form loosely held strong opinions through structured thinking.
• Experience with customer acquisition strategies in complex markets

Other Attributes That Will Help You In This Role:

• Proven ability to collaborate with marketing to increase traffic and conversion, including experience with marketing technology and enablement tools.
• Experience with lead forms and marketing sites and marketplace products
• Familiarity with online higher ed

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Employee stock purchase plan
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($136,500 -$155,000), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [email protected]. 

About 2U Inc. (NASDAQ: TWOU)

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

Learn more at https://2u.com/careers/
#NoBackRow

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.