Senior Product Manager, Ads CRM

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

About the Team
Since launching globally in 2016, advertising in short-form video has evolved immensely and so has TikTok's monetization platform. As TikTok's revenue has grown exponentially, go-to-market teams have adapted faster than systems can be built and are now challenged with unlocking strategic insights to continue to grow the business. To solve this, TikTok has built an in-house CRM that spans the entire sales journey from lead-to-opportunity, opportunity-to-revenue, and customer success that allows us to deeply understand the goals of our advertiser and agencies while empowering our sales teams to become trusted advisors for clients. As the Product Manager on the Ads CRM team, you will spearhead solutions in conjunction with global sales teams, strategy, and operations to build the next generation of TikTok's in-house CRM by leveraging generativeAI capabilities, driving business outcomes and supporting global business needs.
Responsibilities
-Owner of the success of the CRM and other internal inhouse system applications
- Build a roadmap and provide feature development recommendations through data-driven analysis and user insights
- Provide a strong point of view as a consultant to business partners to affect process optimization and policy decisions
- Drive the development of innovative solutions by leveraging generativeAI capabilities and influence a wide breadth of key decision makers, cross-functional partners, and engineering to achieve business output
- Develop and deliver innovative custom solutions, introducing concepts and roadmaps to key decision makers and senior management to address their business issues and needs
- Earn the trust of engineering teams through a strong technical acumen, detailed PRDs that clearly articulate decision making, and data-driven analysis

Qualifications

Minimum Qualifications:
- 5+ years of product management experience - Experience building highly technical and complex solutions in a startup or for CRM platforms such as Salesforce, Hubspot, and Microsoft Dynamics - Ownership: Strong sense of ownership and initiative with a track record of pushing teams to drive projects that result in tangible business outcomes at scale
- Technical: Expert in system architecture design, data modeling, and technical product documentation. Consistently make data-driven decisions to influence technical and business partners. Experience with genAI models and/or applications is a plus.
- Collaboration: You have exceptional skills in stakeholder management and have demonstrated success in collaboration with multiple cross-functional and global teams to launch products.
- User Focus: Prioritizing business users with a relentless commitment to user needs and experience Preferred Qualifications
- Extensive experience with ad platforms or the media industry
- Built scalable solutions for consumption based pricing models and product led growth organizations - Deep sales domain experience in Lead-to-Opportunity, Opportunity-to-Revenue, or Customer Success platforms

Preferred Qualification:
- Proficient in English and Mandarin listening, speaking, reading and writing. Cross-cultural working/studying experience is preferred. Both English and Mandarin skill sets will help you to evaluate case analysis and investigations

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $165120 - $414000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.