Senior Product Manager, Audience Relationships

Job Title
Senior Product Manager, Audience Relationships
Job Description
About Your Role:
Dotdash Meredith is seeking a highly skilled and forward-thinking Senior Product Manager of Audience Relationships to lead the charge in developing and executing innovative strategies that enhance reader engagement, foster community, and drive revenue growth. In this pivotal role, you will collaborate with cross-functional teams, leverage data-driven insights, and shape the future of our program, ensuring our brands continue to resonate, serve, and grow our audience.
Your responsibilities will encompass a wide array of engagement-focused initiatives, such as optimizing newsletter conversion and retention through the implementation of modals, forms, notifications, and interactive quizzes. You will leverage these tools and tactics to not only capture reader interest but also to continuously nurture their engagement, tailoring their content experiences to their evolving preferences and interests.
About Your Contributions:
Audience Insights - The ability to deeply understand the target audience, their preferences, behaviors, and needs through data analysis, market research, and user feedback, enabling the development of tailored content and engagement strategies.
Product Vision & Strategy - Work with cross-functional teams and stakeholders to develop a roadmap of enhancements and features, and effectively manage and communicate its execution. Prioritize and drive initiatives across multiple business and stakeholder requests, acting as the product SME from a functional perspective
User-centric focus - Lead and encourage user testing and KPIs across your products. Actively participate in design reviews, and provide a thoughtful point-of-view when it comes to the design of a new feature.
Cross-functional understanding - Walk an engineer and design through requirements, teach the editorial team on how to use a feature, and identify opportunities for collaboration on an idea with Brands, Sales, Growth, Licensing, and other internal product/dev teams.
Team building and connecting - Be a positive force among the agile scrum team, by actively participating, and at times leading, scrum ceremonies, helping to remove impediments, and congratulating the teams on the release of a new feature.
About You:

• 5+ years of hands-on product management-day-to-day product ownership and ideation. Previous experience developing strategy is a plus.
• You have deep knowledge of what makes an excellent publishing brand because you've done this before, e.g. experience at a premium digital publisher.
• Not only can you identify the many ways a brand promotes newsletters, but you can also identify opportunities for improvement and innovation.
• You have a passion for identifying user problems and pain points.
• Experience with third-party platform integrations like cheetahmail, digioh and iterable are a plus.
• You recognize that many of life's problems don't lend themselves to a one-time cure-all, but are a lifelong journey.
• You're capable of developing a big-picture product strategy for meeting user needs, selling it, and then working out the details to get the plan over the finish line.
• You're excellent at communicating and collaborating with a wide range of teams and stakeholders to build great products.
• You possess an innate desire to collect, synthesize, and analyze data to inform your strategy.
• You're fluent in Agile principles and methodology.

It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected] .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: $115,000 - $165,000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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