Senior Product Manager, GRAFIX

Role Overview:

The Senior Product Manager position is responsible for overseeing the commercial deployment of brand plan, messages, and tactics for GRAFIX & OASIS cellular- and tissue-based product (CTP) brands across a multi-channel market of nurses, physicians, hospital administration, patients and sales representatives. The primary goal for this position is to drive profitable growth of the product in collaboration with other Advanced Wound Management business. They will partner with the Brand Director and other members of the team to develop overarching brand strategy and manage daily operations of the GRAFIX & OASIS brands. This includes:

Responsibilities:

• Developing and implement an integrated communication plan designed to drive demand, engage the field sales force, improve messaging, analyze sales performance details and reporting, and increase utilization.
• Collaborating with Upstream & Global marketing, Clinical, Medical Education, Sales Leadership, Sales Training, Contracting/Pricing, Legal and other cross-functional partners to execute strategic brand initiatives
• Developing an enhanced messaging platform across multiple channels and customer types
• Working with Promotional Review Committee (PRC) to approve promotional materials
• Help the brands to enhance the current digital platform across multiple audiences
• Working with Sales Training Team and key members of the sales force to develop and execute short term tactical plans for ongoing training and development of knowledge
• Managing demand forecasting to ensure supply is uninterrupted
• Managing the execution of new product launches alongside upstream roles, including asset creation, training development, medical education planning, forecasting and commercialization deliverable
• Partnering with Market Research and Sales Operations groups to develop important brand KPIs, analyze data, and develop insights
• Managing business partner relationship affiliated with some brands
• Managing related agency and/or vendor relationships, timelines, and budgets
• Managing brand budget within the scope of the brand plan
• Having a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning
• Developing and executing brand-specific tactics for tradeshows
• Be the product expert and owner of these brands

Location:

Fort Worth, TX

Education

• BA/BS required
• BA/BS in Marketing or Business Administration, and or MBA preferred

Experience:

• 5 -7 years Sales and/or Marketing experience in Medical Device, Pharma, or Healthcare field required
• Wound market and/or CTP (skin substitute) experience preferred
• Familiarity with "buy-and-bill" products and related reimbursement support services preferred
• Digital media experience preferred

Competencies:

• Exemplify our core values of Care, Collaboration and Courage
• Exceptional oral and written communication
• Demonstrated ability to effectively present concepts and recommendations in formal settings, including creation of slides/stories in power point
• Strong analytical skills
• Strong interpersonal skills
• Strong organizational skills with the ability to prioritize multiple, conflicting tasks
• Self-motivated and curious
• Team player
• Customer focus
• Energy and passion to do what needs to be done with a track record of execution/results
• Strong influence management and selling skills with the ability to positively impact others

Travel:

10% Domestic

All field sales and marketing professionals that are required to gain entry into healthcare facilities to perform the basic remit of their role, must successfully complete our credentialling process, which often includes COVID 19 vaccine management.

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.