Job Description
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Who we are:
Shape a brighter financial future with us.
Together with our members we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives with our core values guiding us every step of the way. Join us to invest in yourself your career and the financial world.
The Role
SoFi is looking for a Senior Product Manager to lead a strategic portfolio of new initiatives within our Personal Loans business. In this role you will define and drive a multi-quarter roadmap focused on unlocking new growth opportunities expanding our product ecosystem and delivering meaningful value to our members.
You will own and scale key cross-sell experiences including systems that power intelligent product recommendations and ranking across SoFi surfaces. You’ll also evaluate and incubate new product opportunities partnerships and emerging bets that extend the reach of our Personal Loans platform.
This is a highly cross-functional and high-impact role for a product leader who thrives in ambiguity can set clear direction in evolving spaces and is equally comfortable defining strategy and driving execution. You will partner closely with engineering data science design marketing and business stakeholders to bring new capabilities to life and ensure they deliver measurable results.
What you’ll do
- Identify and define new product opportunities that drive growth for Personal Loans with a focus on cross-sell engagement and member value
- Build and iterate on recommendation and ranking systems that surface the right products to the right members at the right time
- Lead 0→1 product development from problem definition through launch including experimentation iteration and scaling
- Partner closely with Data Science to define models inputs and success metrics for personalization and optimization systems
- Collaborate cross-functionally with Engineering Design Marketing Risk and Operations to deliver high-quality experiences
- Define and track key metrics using data to inform prioritization evaluate performance and drive continuous improvement
- Maintain a high-quality backlog and drive execution in a fast-paced agile environment
- Communicate product strategy progress and insights clearly to stakeholders and leadership
What you’ll need
- Bachelor’s degree or higher ideally in a technical finance or quantitative field.
- 5+ years of product management experience
- Proven track record of owning product areas or initiatives and delivering measurable business impact
- Experience defining product strategy and driving execution across a multi-quarter roadmap
- Strong product intuition with the ability to identify high-impact opportunities and make sound prioritization decisions
- Data-driven mindset with experience using metrics experimentation and analysis to guide decisions
- Experience working cross-functionally with engineering design and data science teams
- Strong communication skills including experience influencing stakeholders and presenting to senior leadership
- Ability to thrive in a fast-paced ambiguous environment with high ownership
Nice to have
- Experience with growth personalization or recommendation systems
- Background in fintech lending or consumer financial products
- Experience working on 0→1 and scaling product initiatives
- Familiarity with experimentation frameworks and A/B testing
- Exposure to machine learning–driven products or ranking systems
- Experience building cross-sell or multi-product ecosystems
Skills Required
- 5+ years of product management experience
- Bachelor's degree or equivalent experience
- Proven track record of owning product areas or initiatives
- Experience defining product strategy and driving execution
- Strong product intuition and decision-making ability
- Data-driven mindset with metrics and analysis experience
- Experience working cross-functionally with various teams
- Strong communication skills for stakeholder influence
What the Team is Saying
SoFi Compensation & Benefits Highlights
- Healthcare Strength—Benefits materials describe comprehensive medical dental and vision coverage with mental‑health support EAP and wellness programs. Feedback suggests some plans include options with 100% company‑paid premiums.
- Parental & Family Support—Parental and family supports include up to 12 weeks fully paid parental leave fertility/adoption resources and subsidized backup child and elder care. Pet insurance is also available.
- Leave & Time Off Breadth—Time away benefits include flexible vacation for exempt employees generous PTO/sick time for non‑exempt staff and paid holidays. Early‑release “SoFi Fridays” are also cited.
SoFi Insights
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete but can come together to create something truly unconventional in the world. For the last eight years we’ve been charting this new path forward. We call it The SoFi Way. At SoFi we don’t just talk about culture: we live it. The SoFi Way is how we show up every day how we make decisions and how we build for our members clients and each other.
Why Work With Us
Together with our members we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation and we’re at the forefront.
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SoFi Offices
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Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule the in-office requirement is a handful of days per month!
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Date Posted
06/08/2026
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