Senior Product Manager - Omnichannel Operations

Are you ready to take the lead in shaping the future of omnichannel marketing? Verona Pharma is seeking a passionate and strategic Senior Product Manager, Omnichannel Operations to join our dynamic team. Reporting to the Senior Director of Digital Marketing, this role offers the opportunity to drive impactful marketing campaigns, streamline operations, and champion innovation in a fast-paced environment. You’ll play a pivotal role in crafting and executing our omnichannel marketing strategy, ensuring efficiency, scalability, and continuous improvement. Collaborating closely with marketing leadership, commercial analytics, and IT teams, you'll be at the heart of transformative initiatives that deliver exceptional results.
Why You’ll Love This Role:

• Drive Impactful Strategies: You'll lead the charge in crafting and executing innovative omnichannel marketing strategies that engage healthcare professionals and patients, directly influencing Verona Pharma’s mission and brand growth.
• Collaborate Across Teams: Work alongside passionate and talented professionals across digital, analytics, and IT teams to deliver cohesive, high-impact campaigns and elevate the customer journey.
• Leverage Cutting-Edge Tools: Harness advanced marketing technologies to create seamless, data-driven campaigns while driving efficiency and innovation across Verona Pharma’s omnichannel operations.

Who We Are:
At Verona Pharma, we are passionate about transforming the lives of millions of people living with chronic respiratory diseases. With our first product now approved by the US FDA, we’re just getting started. Our innovative respiratory pipeline targets a range of conditions, including non-CF bronchiectasis, cystic fibrosis (CF), and asthma, driven by a commitment to bringing relief to patients navigating the challenges of progressive respiratory conditions.
Joining Verona means being part of a forward-thinking team that’s redefining what’s possible in drug development and commercialization. Guided by experienced leadership, we embrace a collaborative, diverse, and inclusive culture where your contributions can help shape a healthier future for patients worldwide. Be part of a mission-driven organization where your work has a direct impact on improving quality of life.
What You’ll Do:

• Strategy Development: Design and implement an omnichannel marketing strategy aligned with Verona Pharma’s business goals, emphasizing personalized, compliant, and impactful campaigns to engage healthcare professionals and patients.
• Campaign Management: Oversee the end-to-end execution of email campaigns, ensuring cohesive messaging, regulatory compliance (e.g., HIPAA, GDPR, CAN-SPAM), and collaboration with cross-functional teams.
• Omnichannel Integration: Ensure seamless customer experiences by aligning strategies across digital, social media, web, and mobile channels to enhance the overall customer journey and brand presence.
• Technology & Tools: Optimize the use of marketing platforms and tools to improve functionality and campaign performance, ensuring integration with other systems for a unified view of customer interactions.
• Operational Excellence: Drive initiatives to enhance scalability, streamline processes, and foster continuous improvement for maximum marketing impact.
• Best Practices: Establish data-driven best practices, leveraging industry trends to ensure effective and innovative marketing strategies.
• Data Analysis: Partner with analytics teams to evaluate performance metrics (e.g., reach, engagement, ROI) and use insights to optimize campaigns and refine digital strategies.
• Team Leadership: Mentor and manage external marketing partners, fostering collaboration, engagement, and a high-performance culture.

What You’ll Bring:

• Undergraduate degree, MBA preferred
• 7+ years of digital marketing experience in healthcare
• 4+ years experience in a similar pharmaceutical or biotech omnichannel role
• Deep understanding of digital marketing tactics, digital channels, web strategy, customer engagement journeys, media (paid, social, SEO/SEM) and the technology platforms that enable them
• Experience leading delivery teams, including vendor management, planning, budgeting and forecasting
• While we value and support remote work, this position requires a local presence in the Raleigh/Durham/Chapel Hill area for periodic in-person collaboration, training, and important team meetings

Why Join Verona?
At Verona, you’ll have the chance to be part of a team bringing first-in-class treatments to patients who need them most. We offer:

• A collaborative and inclusive culture that values your contributions.
• Remote work flexibility for a better work-life balance.
• Competitive benefits, including generous PTO and comprehensive health plans.

An Equal Opportunity Employer:
Verona Pharma is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Verona Pharma are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.