Senior Product Manager, Organic Growth

The Role:

As a Senior Product Manager, you will play a key role in delivering superior next-generation experiences through organic growth channels to drive conversion and activation. You have a passion for mental health care, product management, emerging technology, analytics and delighting the client throughout the entire user experience.

In this role, you will support experiences from the initial discovery phase throughout the final delivery phase in an innovative and flexible way. The goal is to always deliver a world-class product while also meeting the core needs of the business. 

You will work with a cross-functional team to develop our growth strategy and roadmap. You must be a strong leader, strategic thinker, and excellent communicator. Being a team player and working well with others is a must.

Who you are:

• 5+ years of consumer-facing product management experience 
• Experience building & implementing an organic growth strategy across a variety of channels (e.g., referrals, SEO, email/SMS, events, webinars, growth loops, etc.)
• Strong understanding of conversion rate optimization for DTC models
• Experience working closely with marketing business partners
• A proven track record of launching and iterating on successful products
• Ability to empathize with the client all times and find ways to delight the user throughout the entire onboarding process
• A goal-oriented mindset and eagerness to execute
• A keen ability to understand and articulate priorities and make the right trade offs when necessary
• Ability to identify a problem and determine potential solutions that you can bring to your team or manager
• Excellent writing, communication, organizational and time management skills
• A strong passion for helping people be their greatest version of themselves by offering world class mental health services

How your skills and passion will come to life at Cerebral:

• Build product solutions which directly drive our highest priority company metrics
• Own organic channels & growth performance for our core product offerings
• Determine how to maximize conversion while keeping CAC at affordable levels
• Look more broadly at the value propositions for our product offerings, and ensure we are communicating the benefit we bring our clients in a clear and concise way
• Curate a product roadmap that drives organic growth, meets the team’s KPIs, and helps the company achieve its business goals
• Improve client experience & retention by targeting strong-fit customers
• Create a multi-variant testing based on well defined hypotheses designed to optimize our core onboarding and activation flows, so we can improve our LTV:CAC  
• Cultivate an intimate understanding of the target audience and key segments 
• Exercise product ownership by writing and prioritizing user stories; grooming the product backlog, triaging and prioritizing enhancements
• Make appropriate trade-offs when scoping and specifying solutions, ensuring that what you build is based on a collection of data points such as market trends, data, user feedback, qual work, etc.  
• Work collaboratively with Design, Engineering, Data & Analytics and others to ship products across the full product lifecycle 
• Partner closely with the Marketing team to create consistent messaging throughout the entire funnel (ads→sign up->activation)
• Coordinate with stakeholders (including fellow product managers and designers) on new product launches to ensure the cohesiveness of the overall user experience

What we offer: 

• Mission-driven impact:
  • Shape the future of the #1 largest and fastest growing online mental health care company in the world
  • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
  • Join a community of high achievers who have a passion for promoting mental health
• Path to develop & grow:
  • Bi-annual performance reviews & opportunities for promotions - as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you
• Remote-first model: Work virtually from anywhere in the US
• Competitive compensation & benefits:
  • Total compensation includes equity/stock options
  • Medical, Dental, Vision, Life Insurance, and 401k with employer match to all employees
  • Unlimited PTO - we encourage taking the time you need to relax and recharge
  • Top-tier wellness benefits and perks, including bi-quarterly mental health days (8 per year), No-Meeting-Wednesdays, holistic monthly wellness stipend, and access to on-demand health & wellness content
    • $200 WFH reimbursement
• Culture & connectivity:
  • Virtual social events (e.g., happy hours) enable us to build a sense of community and connect on a more personal level
  • Monthly peer-to-peer recognition allowance via Bonusly allows team members to reward one another for values-aligned contributions
  • Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together