Senior Product Manager - RENASYS

Role Overview:

The Senior Product Manager position is responsible for overseeing the commercial deployment of brand plan, messages and tactics for RENASYS across a multi-channel market of nurses, physicians, hospital administration, patients and sales representatives. The primary goal for this position is to drive profitable growth of the product in collaboration with other Advanced Wound Management business. They will partner with the Brand Director and other members of the team to develop overarching brand strategy and manage daily operations of the RENASYS Systems. This includes:

Responsibilities:

• Developing and implement an integrated communication plan designed to drive demand, engage the field sales force, improve messaging, analyze sales performance details and reporting, and increase utilization.
• Collaborating with Global, clinical, medical education, sales leadership and other cross-functional partners to execute strategic brand initiatives
• Developing an enhanced messaging platform across multiple channels and customer types
• Working with Promotional Review Committee (PRC) to approve promotional materials
• Helping the brand to enhance the current digital platform across multiple audiences
• Working with Sales Training Team and key members of the sales force to develop and execute short term tactical plans for ongoing training and development of knowledge
• Managing demand forecasting to ensure supply is uninterrupted
• Managing the execution of new product launches including asset creation, training development, medical education planning, forecasting and commercialization deliverables
• Partnering with Market Research and Sales Operations groups to develop important brand KPIs, analyze data, and develop insights
• Managing related agency and/or vendor relationships, timelines, and budgets
• Managing brand budget within the scope of the brand plan
• Having a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning
• Developing and executing brand-specific tactics for Tradeshow
• Be the product expert

Location:

Fort Worth, TX

Education

• BA/BS required
• BA/BS in Marketing or Business Administration preferred
• MBA preferred

Experience:

• 5 -7 years Sales and/or Marketing experience in Medical Device or Healthcare field required
• Capital Equipment experience preferred
• Negative Pressure Wound Therapy experience is preferred
• Consumer Health / OTC Marketing experience preferred

Competencies:

• Exemplify our core values of Care, Collaboration and Courage
• Exceptional oral and written communication
• Demonstrated ability to effectively present concepts and recommendations in formal settings, including creation of slides/stories in power point
• Strong analytical skills
• Strong interpersonal skills

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.