Senior Product Manager, Research & Insights

Applecart is a high growth marketing technology company based in New York City, founded in 2013. Applecart has developed a proprietary social graph platform that uses publicly available data to map over 25 billion social relationships between more than 250 million adult Americans. Applecart’s platform helps major corporations, national nonprofit organizations, and high-profile political campaigns with their highest stakes marketing challenge: reaching hard-to-reach audiences of decision makers, spanning corporate executives, legislators, regulators, investors, members of the media, and more.

For years, marketing technology businesses have focused on solving b2c (consumer) marketing challenges (e.g. look-a-like modeling to find new customers), but the traditional pay-per-impression advertising model has left a massive opportunity unsolved for: how to market when a company’s target isn’t the average consumer, but is instead a single, senior decision maker. Applecart is the solution to this problem for some of the world’s most prominent organizations.

Quick facts about us:

• Applecart has generated over $40M in revenue and is growing 100%+ Y-o-Y
• Our senior leadership team includes two members of the 2021 Forbes 30 under 30 list for Marketing and Advertising, a former senior White House advisor, one of the earliest sales leaders at Google and Twitter, and two of the Democratic Party’s most successful pollsters and strategists
• Our investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Chairman and Co-CEO Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, past CEOs of Fortune 50 companies and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel is a board member of the company.
• Our work has been featured on Morning Joe on MSNBC, Bloomberg and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

About the Role

Our Decision Maker Targeting products are a critical part of our clients’ strategic execution.   Fortune 50 companies, major PE firms, and leading trade associations use Applecart as an amplification layer for their ongoing communications with a broad cross-section of critical stakeholders, including: CEOs, industry influencers, members of the media, current and prospective employees, and investors. 

Quantifying the impact of using Applecart audiences across all of these communication strategies is key to our clients’ success.  In this critical role, you will drive the product vision and execution of our Research & Insights products as we grow our offering, and client base. The ideal candidate would combine enterprise product expertise with a deep technical understanding of market research and / or media measurement.

What you’ll do:

• Define and build the next generation of Research & Insights offerings in collaboration with a cross functional team of engineers, data scientists, product managers, and sales and client service leads
• Own the product strategy, business planning, roadmap and requirements definition for your own product offering
• Evangelize product solutions with internal teams, clients and industry partners
• Collaborate with key clients on implementation strategy and adoption of new features
• Manage product launches and define and track KPI’s to measure success and identify ongoing improvements

Who you are:

• Have an exceptional technical background and expertise in internet technologies.  Enjoy in-depth discussions with engineers and understand the implications and trade-offs of design decisions
• Passionate about problem solving, learning, and figuring out the nuts and bolts of “how things work”
• Personally worked on projects to roll out technology solutions to large enterprises and / or their agencies
• Deep understanding of digital marketing, advertising technology or a similar industry   
• Experience working with media measurement or research technology solutions a plus

What you’ll need:

• 5+ years’ experience in a product management role
• Excellent collaboration and project management skills to manage many moving parts across internal teams and partners
• Ability to tell stories with data - well versed in analytics, data visualization, and communicating simple, actionable insights to people across all roles and levels.   Experience communicating business impact to C-Suite audiences is a plus.
• BA/BS degree with engineering or technical major preferred, but not required

Compensation:

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $135,000.00-$165,000.00, based on the candidate's experience and skills relative to the requirements listed in the “Who You Are” section above. The salary range provided is exclusive of a significant amount of compensation that candidates will receive in the form of cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.