Senior Product Manager, Trial & Subscriber Experience

The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

The Farmer’s Dog is looking for a customer-obsessed and strategic Senior/Group Trial and Subscriber Experience Product Manager that can synthesize a wide variety of data sources and build seamless cross-platform experiences that cultivate emotional loyalty and certainty. You’ll distill these insights into an actionable product roadmap and work with our Engineering team to scope, build, and ship high-impact features that meaningfully improve retention by improving the lives of our customers and their four-legged companions.

You’ll be joining the Growth Team, responsible for the holistic customer experience across acquisition, conversion, retention, and new initiatives; this is a highly cross-functional role in which you’ll be collaborating daily with engineering, product design, CX, data, etc. As such, your projects will be diverse and across all stages of the development lifecycle -- you’ll have the opportunity to think big in blue sky brainstorming sessions as well as go deep with more tactical implementation. If you consider yourself a detailed, empathetic, and data-driven problem-solver then this is the perfect role for you! 

A day won’t pass without you talking to your customers and team as that’s the true test of whether we are inventing on our customers’ behalf and delivering useful and joyful experiences. Here are a few things:

• Customer obsession: you will be living in quantum entanglement with your customers. You’ll breathe their air, walk in their shoes. You’ll establish mechanisms to make sure your partners do the same
• Work small, but with a big vision: you work small and are able to work with the design and engineering teams on small iterations. Over time you’ll develop, in partnership with our vet partners, a compelling vision that can be shared internally and broadly to develop 
• Data-driven decision-making: We use first principles and are skeptical. We establish context. It’s paramount to have confidence in your data, being able to analyze it, and tease out noise from signals.
• Problem focused development: you focus on teasing apart the key customer problems and pain points, but let solutions emerge through synchronous, streamlined work with a diverse pool of colleagues.  
• Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable and relentless.
• One team mentality: we don’t advance our careers by withholding information, we are honest and transparent even when it’s embarrassing, we seek the truth deeply and aren’t afraid to challenge leadership and the status quo. We deliver feedback in the moment and directly (nicely) as that’s the main way to all row toward the shared goal. 

• Lead the ideation, testing, development, and launch of innovative features and products that improve customers’ subscription experience, address and alleviate pain points and drive lifetime value. 
• Identify big ideas that move the needle on active users, certainty, and satisfaction. Prioritize these efforts to craft iterative roadmaps and clearly communicate objectives.
• Use quantitative and qualitative data to deeply understand our customers’ lifecycle across all post-purchase stages and mindsets; use findings to identify opportunities to improve, and deploy strategies that build lifelong retention.
• Build and manage a strategic retention product roadmap.
• Develop and implement an experimentation roadmap that maximizes learnings while minimizing risk. 
• Manage user research studies in collaboration with Data Strategy & Insights that ensure we implement products that improve customer satisfaction and retention. 
• Collaborate with cross-functional partners across CX, Engineering, Brand, Data Strategy & Insights, Operations, R&D and Product Design and actively work to empower our partners to be more effective, in order to accomplish these objectives.

• You should have done enough PM to know how to get things done. You should be proficient at PM core skills.You have seen multiple stage companies and have worked through a few defining moments and tough problems. 
• 4+ years of product management experience, ideally at an eCommerce company. Bonus points for any experience with physical x digital product integrations! 
• Consistent record of shipping high-impact experiences. We are open to other backgrounds too as long as you can demonstrate how you can transfer them effectively!
• Have a customer-centric mentality and experience collaborating with design, engineering, but also brand, operations etc…
• Are accustomed to Agile Development and care deeply about it. You care about delivering customer value and reflecting on past work to make sure the entire team, not just you, gets better over time
• You love to be challenged by your work and are excited to tackle sophisticated, tricky problems without any standard off-the-shelf solutions
• Highly analytical and hands-on with customer data - focused on uncovering measurable insights and deeply familiar with tools to support conversion, personalization, and digital product efforts.
• Very comfortable with retention analytics and customer segmentation - you feel confident you could identify key customer segments and build features to improve their experience.
• Proven track record of building an experimentation roadmap and function
• Willing to join a fast moving growing startup and help it get better as it scales.
• A proven track record shipping high-impact experiences for a direct-to-consumer or subscription business.

• Dog-friendly office 
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO policy
• Discounted fresh food for your pup
• Your pet interrupting meetings is now a feature, not a bug

#LI-DM1 #LI-hybrid