Senior Product Manager, Trial & Subscriber Experience

The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

A tech note: technology has been and will continue to be at the core of how we are going to build the future above. We think that a small, resource-constrained, but creative and free team can accomplish more than a large, bloated, unconstrained, bureaucratic one. We are accelerating our pace of innovation and are on the brink of substantial industry-changing new disruptions that will continue to improve the lives of millions of pets, pet owners, and pet care professionals.

A financial note: To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. We are not waiting for a magical moment in the future to be sustainable. We are fiscally prudent, and we have never bitten more than we could chew. 

Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

• Identify big ideas that move the needle on our subscription experience. Including new applications, improvements to our backend services. Partner with engineering and leadership to assure space to get them done
• Lead the ideation, testing, development, and launch of innovative features and products that improve customers’ conversion experience and optimize the conversion funnel with intelligent personalization and recommendations
• Use quantitative and qualitative data to deeply understand our customers’ life cycle across all stages and mindsets; use findings to identify opportunities to improve, and deploy strategies that improve both conversion and lifelong retention
• Lead the ideation, development, and iteration of innovative features and products that improve customers’, their dogs, and veterinary health care teams live

• You should have done enough product management to know how to get things done. You should be proficient at PM core skills. You have seen multiple stage companies and have worked through a few defining moments and tough problems.
• 4+ years of product management experience, ideally at an eCommerce company. Bonus points for any experience with physical x digital product integrations!
• You have a proven record of shipping high-impact experiences. We are open to other backgrounds as long as you can demonstrate how you can transfer them effectively.
• You have a customer-centric mentality and experience collaborating with design, engineering, brand, and operations. 
• You are accustomed to Agile Development and care deeply about it.
• You care about delivering customer value and reflecting on past work to make sure the entire team, not just you, gets better over time.
• You love to be challenged by your work and are excited to take on sophisticated, tricky problems without any standard off-the-shelf solutions.
• You are highly analytical and hands-on with customer data. 
• You are focused on uncovering measurable insights and deeply familiar with tools to support conversion, personalization, and digital product efforts.
• You are very comfortable with retention analytics and customer segmentation and feel confident you can identify key customer segments and build features to improve their experience.
• You have a proven track record of building an experimentation roadmap and function.
• You are willing to join a growing startup and help it get better as it scales.

• Brand new dog-friendly office in Greenwich Village (upon a safe return-to-office!)
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Competitive 401k plan with company match
• 12 week paid parental leave
• Flexible PTO and (when in office) WFH policy
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in person-meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $140,000 - $150,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

#LI-DM1 #LI-hybrid