Job Description
Job Title
Senior Product Manager DSP/SSP integrations (D/Cipher)Job Description
As a Senior Product Manager in Ad Tech at People Inc you will lead a scrum team dedicated to enhancing programmatic capabilities driving innovative monetization strategies and improving our ad stack architecture. You will collaborate with product managers engineers and business stakeholders to scale and optimize our ad tech platform. Your work will directly impact critical business outcomes such as operational efficiency channel visibility and campaign effectiveness while contributing to meaningful revenue growth and better user engagement. This role partners closely with Platform Operations leadership to translate activation strategy into scalable product capabilities and partner integrations.
We are seeking a strategic thinker with hands-on product management experience in digital advertising preferably in a scaled exchange. You should excel in a collaborative fast-paced environment and enjoy tackling complex challenges.
In-office Expectations: This position offers remote work flexibility; however if you reside within a commutable distance to one of our main offices in New York Des Moines Birmingham Los Angeles Chicago or Seattle the expectation is to work from the office three times per week.
About The Team | The Team and/or Brand:
The D/Cipher Product & Partnerships team is building the next generation of advertising intelligence products at People.inc. We sit at the intersection of data media identity AI and advertising technology creating products that connect planning activation optimization and reporting into a unified platform. Our work powers intent-driven advertising across owned and operated properties and the open web helping brands understand real people real behavior and real-time intent at scale.
We are a highly collaborative team of product managers engineers data scientists designers and commercial partners focused on solving complex industry problems with modern platform thinking. Our roadmap spans audience intelligence targeting identity infrastructure supply intelligence reporting automation AI-powered planning tools and multi-channel activation across display CTV social and emerging media environments.
The team moves quickly works closely with stakeholders across Product Engineering Data Science Sales and Operations and values people who are curious strategic technically minded and excited to build products that shape the future of advertising and media intelligence.
About The Position’s Contributions: Weight % Accountabilities Actions and Expected Measurable Results
30%: Lead the execution of the D/Cipher ad tech product roadmap by managing a cross-functional scrum team focused on DSP/SSP integrations activation scalability and platform enablement capabilities. Deliver product features on time and aligned to business priorities while improving operational efficiency and partner activation workflows.
20%: Drive programmatic integration initiatives across external DSP and SSP partners including onboarding new capabilities improving interoperability and optimizing real-time activation and reporting workflows. Measure success through increased partner adoption activation scale reduced operational overhead and improved campaign execution consistency.
20%: Partner with Platform Operations Revenue Sales Measurement and Engineering teams to operationalize taxonomy- and identity-based activation strategies. Support monetization initiatives by translating business requirements into scalable product enhancements that improve targeting performance campaign measurement and yield optimization.
15%: Enhance platform capabilities that enable scalable activation across multiple external partners without increasing complexity. Contribute to the evolution of partner integrations including emerging technologies such as Model Context Protocol (MCP) agentic workflows and AI-driven interoperability solutions.
15%: Communicate roadmap priorities product updates integration progress and measurable outcomes to internal stakeholders and leadership teams. Drive alignment through clear documentation prioritization frameworks sprint planning and cross-functional collaboration.
The Role’s Minimum Qualifications and Job Requirements:
Education:
- Bachelor’s degree in Business Computer Science Engineering Marketing Information Systems or a related field required.
- 4+ years of product management experience in digital advertising advertising technology or related technology fields.
- Experience working with programmatic advertising ecosystems including DSPs SSPs ad exchanges identity solutions and ad-serving technologies.
- Demonstrated experience leading agile product development processes and managing cross-functional scrum teams.
- Experience collaborating with engineering operations revenue analytics and commercial stakeholders to deliver scalable platform capabilities.
- Proven ability to prioritize competing business and technical requirements in fast-paced environments.
- Preferred experience supporting scaled advertising exchanges audience activation platforms or curation-focused advertising solutions.
- Experience working with external technology partners and managing integration-based product initiatives preferred.
Preferred:
- Experience with scaled exchanges including technical understanding of integration nuances with leading DSPs and SSPs such as request and response structures targeting capabilities and reporting.
- Experience working closely with revenue operations sales teams and advertising clients especially in a curation motion.
- Experience with agentic tools and LLM-driven emerging technologies.
Specific Knowledge Skills Certifications and Abilities:
- Strong understanding of programmatic advertising workflows bidstream mechanics SSP/DSP integrations and ad stack architecture.
- Knowledge of identity frameworks audience activation taxonomy-based targeting and campaign optimization methodologies.
- Ability to analyze complex datasets and leverage insights to inform roadmap prioritization and product decisions.
- Strong technical fluency with APIs integration workflows reporting structures and platform interoperability concepts.
- Familiarity with Agile methodologies sprint planning backlog management and modern product development practices.
- Excellent communication organizational stakeholder management and cross-functional collaboration skills.
- Experience with emerging AI technologies agentic workflows MCP frameworks or LLM-enabled tooling preferred.
- Ability to operate effectively in highly collaborative and evolving environments while balancing strategic thinking with executional detail.
% Travel Required (Approximate): < 5%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $145000.00 - $170000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In addition People Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.
#NMG#Skills Required
- Bachelor's degree in Business Computer Science Engineering Marketing Information Systems or related field
- 4+ years product management experience in digital advertising or ad technology
- Experience with programmatic advertising ecosystems (DSPs SSPs ad exchanges identity solutions ad-serving technologies)
- Demonstrated experience leading agile product development and managing cross-functional scrum teams
- Experience collaborating with engineering operations revenue analytics and commercial stakeholders to deliver scalable platform capabilities
- Proven ability to prioritize competing business and technical requirements in fast-paced environments
- Experience with scaled exchanges audience activation platforms or curation-focused advertising solutions
- Experience working with external technology partners and managing integration-based product initiatives
- Familiarity with APIs integration workflows reporting structures and platform interoperability concepts
- Knowledge of identity frameworks taxonomy-based targeting and campaign optimization methodologies
- Ability to analyze complex datasets to inform product decisions
- Experience or familiarity with agentic tools LLM-driven technologies or MCP frameworks
- Excellent communication organizational and stakeholder management skills
What the Team is Saying



People Inc. Compensation & Benefits Highlights
- Healthcare Strength—Health coverage includes multiple plan choices including no‑cost options and the employer states it contributes more than most toward premiums. Dental and vision extend to part‑time staff with EAP access included.
- Leave & Time Off Breadth—Generous and flexible PTO is highlighted with accrual starting immediately and a PTO buyback option. Volunteer PTO adds additional time‑off flexibility.
- Parental & Family Support—Subsidized backup childcare via Care.com is offered alongside inclusive family‑building support such as parental leave fertility benefits childcare benefits and adoption assistance. These benefits indicate an emphasis on supporting a range of family needs.
People Inc. Insights
What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content the fastest sites and the fewest ads to help nearly 200 million people every month including 95 percent of US women make decisions take action and find inspiration. People Inc. brands include PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience our employees our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative innovate and try out new things.
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