Senior Product Marketing Manager

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field. Sports encourage leadership teamwork responsibility and confidence – important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches parents and volunteers organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community we are helping families elevate the next generation through youth sports.

So if you love sports and their community building potential or building cool products is your sport GameChanger is the team for you. We are a remote first dynamic tech company based in New York City and we are solving some of the biggest challenges in youth sports today.

About the Role

GameChanger is looking for a Senior Product Marketing Manager to join our growing team. As a Senior Product Marketing Manager you will drive go-to-market strategy and execution for GameChanger's Acquisition product area — the product and features that bring new users and teams onto the platform — translating market insights into positioning messaging and launch plans that drive adoption and deepen engagement across our features. In this role you will serve as a primary strategic partner to product managers and product designers driving alignment between product vision and GTM priorities. This role reports to the Director of Product Marketing and sits within our commercial organization.

What You'll Do:

• Define and execute go-to-market strategy for your assigned product area including segmentation cross-functional alignment and planning across quarterly and annual cycles.

• Identify and close gaps in user industry and competitive knowledge leading research to surface opportunities and sharpen GTM strategy.

• Own positioning and messaging ensuring differentiation across segments and alignment with our company vision.

• Lead launch planning in close alignment with product management and product design translating market competitive and user insights into launch strategy and prioritization decisions that drive successful product releases.

• Drive feature adoption by identifying and activating the right marketing channels partnerships and GTM motions.

• Measure GTM effectiveness across launches and adoption campaigns identify gaps and lead iterative improvements to strategy and execution.

Who You Are:

• Bachelor's degree required; 5–7 years of product marketing experience in B2B and/or B2C environments ideally within high-growth companies.

• Strong strategic thinker who can translate user insights market context and product vision into clear positioning messaging and GTM plans.

• Strong communication executive presence and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners.

• Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines.

• Data-informed and highly curious with experience using customer insights experimentation and performance metrics to refine strategy and drive adoption.

• Experience in sports tech consumer subscription products creator/community platforms or mobile app ecosystems.

Preferred Qualifications

• Background in sports tech; you understand the landscape the users and what it takes to win in this space. Bonus if you bring a deep understanding of basketball.

• Based in New York City or the Tri-state area and available for regular onsite travel.

Perks:

• Hybrid work from our well-furnished modern office in Manhattan NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• Technology stipend - $4000 every 2 years after your start to make sure you have the latest and greatest technology.

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Monthly physical mental wellness & learning stipend offered through Holisticly.

• Monthly lifestyle stipend offered through Fringe.

• Full health benefits - medical dental vision prescription FSA HRA HSA and coverage for family/dependents.

• Retirement savings - Traditional and Roth 401K plans are offered through Vanguard with an immediate company match.

• Life insurance - basic life supplemental life and dependent life.

• Disability leave - short-term disability and long-term disability.

• Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.

• Family building benefits offered through Progyny.

• DICK'S Sporting Goods and their family of brands teammate discount.

The target salary range for this position is between $140000 - $160000. This is part of a total compensation package that includes incentive equity and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience internal pay equity and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.

* DICK'S Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place we are unable to hire in AK DE HI IA LA MS MT OK and SC.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

Our Interview Process & AI

We recognize that AI has become a common part of everyday life and professional work and its use continues to evolve rapidly. Our perspective on AI in the hiring process will evolve as well. At this time we ask that candidates please refrain from using AI tools during interviews and assessments as we want to see your authentic self. We will clearly indicate if and when AI use is acceptable in the process. If you have any questions or need accommodations we're here to help. Thanks for helping us keep the process fair and secure for everyone!

IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com or [email protected]. If you receive communication from any other domain please be cautious as it is likely fraudulent.

What We Do

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership teamwork responsibility and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches parents and volunteers organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community we are helping families elevate the next generation through youth sports. IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com. If you receive communication from any other domain please be cautious as it is likely fraudulent.

Why Work With Us

We take pride in a culture of inclusion and collaboration. We are empowered to try new approaches and take ownership of the success. We have a vision and attract the talent to support it. We’re growing rapidly and we’re looking for people that want to learn and grow quickly with us. We value work-life balance.

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