Senior Product Marketing Manager, Data & Identity

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager, Data & Identity in Canada.

This is a high-impact product marketing role at the intersection of data, identity resolution, and consent-based marketing, shaping how complex solutions are positioned and adopted in a fast-evolving SaaS landscape. You will define and drive go-to-market strategy for a data-focused product suite, translating technical capabilities into clear, compelling value for enterprise buyers. Acting as a key connector between Product, Sales, and Marketing, you will influence roadmap decisions while ensuring strong market alignment. The role combines strategic storytelling, deep market intelligence, and hands-on execution across messaging, pricing, and enablement. You will also play a central role in scaling category leadership through thought leadership and high-impact content. This is an opportunity to help define a market category while directly influencing revenue growth and product adoption.

You will lead the positioning, messaging, and go-to-market strategy for a data and identity product portfolio, ensuring strong alignment between customer needs, product capabilities, and commercial execution. You will act as the voice of the market internally while enabling revenue teams with clear narratives and tools.

• Own market intelligence by analyzing customers, competitors, analysts, and industry trends to generate actionable insights
• Define product positioning, personas, differentiation, and pricing strategies for data and identity solutions
• Develop clear messaging frameworks and value propositions that support go-to-market execution
• Lead sales enablement initiatives, including training, playbooks, presentations, and collateral to improve sales effectiveness
• Drive go-to-market strategy for product launches, feature releases, and updates in collaboration with Marketing and Product teams
• Create thought leadership content such as whitepapers, webinars, blogs, and event materials
• Partner with Product Management to influence roadmap decisions based on market and customer insights
• Measure and optimize product marketing performance using data-driven insights and feedback loops

Requirements

You bring strong experience in SaaS product marketing, ideally within martech, adtech, or data-driven environments, with a proven ability to translate complex technical concepts into compelling commercial narratives. You combine strategic thinking with hands-on execution across GTM, messaging, and enablement.

• 7+ years of experience in product marketing or related roles in SaaS environments
• Strong understanding of data enrichment, identity resolution, data governance, or related domains
• Experience in lead generation, performance marketing, or compliance-driven ecosystems is highly valuable
• Proven track record of successful product launches and go-to-market execution
• Strong analytical mindset with the ability to turn data into actionable insights
• Excellent written and verbal communication skills with strong storytelling ability
• Experience building sales enablement content using tools such as HighSpot, Salesforce, HubSpot, Gong, or similar platforms
• Familiarity with APIs, data flows, cloud/data ecosystems (e.g., AWS, Snowflake) is an advantage
• Strong collaboration skills with product, sales, and marketing stakeholders in cross-functional environments
• Customer-centric mindset with strong problem-solving and attention to detail

Benefits

• Competitive compensation package aligned with senior-level product marketing roles
• Opportunity to shape and define a growing market category in data and identity
• Remote-friendly and flexible working environment
• Strong cross-functional exposure across Product, Sales, and Marketing teams
• Access to modern marketing and analytics tools and platforms
• Opportunity to influence product strategy and roadmap decisions
• Career growth in a high-impact, fast-scaling SaaS environment
• Inclusive, collaborative culture focused on innovation and customer value