Senior Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in the United States.

This role sits at the intersection of product, marketing, and commercial strategy, shaping how a leading commerce media platform is positioned and adopted across a highly competitive global ecosystem. You will be responsible for translating complex product capabilities into clear, compelling narratives that drive adoption, revenue growth, and market differentiation. The position plays a critical role in defining go-to-market strategy for new launches and product expansions, ensuring alignment across product, sales, and partnerships teams. You will operate as a key voice in how products are perceived in the market, combining deep customer insight with strong storytelling and analytical rigor. This is a highly cross-functional and visible role where your work directly influences product success and commercial outcomes. The environment is fast-paced, data-driven, and collaborative, with strong emphasis on ownership and execution.

You will own the positioning, messaging, and go-to-market strategy for key product areas, ensuring clear value articulation and strong alignment across all commercial and product-facing teams.

• Develop and refine differentiated value propositions, messaging frameworks, and product narratives that clearly communicate customer impact and business value
• Design and execute go-to-market strategies for product launches and feature releases, including positioning, channel strategy, and rollout planning
• Conduct market research, competitive analysis, and customer segmentation to inform positioning and identify high-value opportunities
• Partner closely with Product, Sales, Marketing, and Partnerships teams to ensure consistent messaging and aligned execution across all touchpoints
• Build and deliver sales enablement materials such as decks, battle cards, one-pagers, and training content to improve sales effectiveness
• Translate complex product capabilities into clear, compelling stories tailored to technical, commercial, and executive audiences
• Monitor market trends and customer feedback to continuously refine positioning and messaging strategies

Requirements:

You bring strong product marketing experience in B2B or technology environments, with a proven ability to turn complex products into clear market narratives that drive adoption and growth.

• 8+ years of experience in product marketing or related B2B marketing roles within technology-driven environments
• Demonstrated success in building and executing go-to-market strategies that drive product adoption and revenue impact
• Strong understanding of market dynamics, customer behavior, and competitive positioning in complex product ecosystems
• Excellent storytelling, writing, and presentation skills with the ability to simplify technical concepts for diverse audiences
• Proven ability to work cross-functionally with Product, Sales, Marketing, and Partnerships teams in fast-paced environments
• Strong analytical skills, including experience with market research, customer segmentation, and performance tracking
• Familiarity with CRM systems and marketing automation platforms
• Bonus: experience in commerce media, retail media, adtech, or data-driven marketing platforms

Benefits:

• Competitive annual base salary range of $130,000 to $145,000 USD
• Flexible paid time off and paid holidays
• Comprehensive medical, dental, vision, life, and pet insurance coverage
• 401(k) retirement plan with employer match
• Paid parental leave and family-building support programs
• Remote-first work environment within the United States
• Volunteer time off and additional paid wellness and personal days
• Wellness and fitness support, including subsidized memberships and health programs
• Health savings accounts (HSA) and flexible spending accounts (FSA) with employer contributions
• Continuing focus on learning and professional development opportunities