Senior Product Marketing Manager

About AvidXchange

AvidXchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone that works here, they'll tell you our people are at the core of who we are. We are all entrepreneurs who love to innovate and win with a passion for serving our customers. While we take personal ownership of our everyday work, we recognize that we only win as a team.

Since our founding in 2000 in Charlotte, NC, we've created a company of over 1,600 teammates working in one of our 7 offices across the U.S., or remotely. We're building more than a tech company - we're building an experience. We remain committed to a culture where you can fully be 'you' - connected with others, chasing big goals and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place.

AvidXchange is proud to be Certified™ as aGreat Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years - that AvidXchange is a Great Place to Work®.

Job Overview

As a Senior Product Marketing Manager, you will be responsible for the strategy and success of go-to-market plans for segments that support our overall growth objectives. In this role you will perform research to define market problems, evaluate new opportunities for the product roadmap and develop differentiated solution positioning to drive commercial success. You will be a valuable market expert that partners closely with product management and collaborates across teams within our growth organization.

Job Responsibilities

• Lead the strategic development and design of integrated go-to-market plans that consider market segmentation, buyer personas, product offerings, and competitive market influences.
• Define market problems to solve based on thorough research of user needs that will support the commercial success of products in identified market segments.
• Assess new opportunities by evaluating strategic alignment, segmentation, competitive influences and customer impact to identify the best market problems to solve.
• Develop in depth business cases for new product investments that solve valuable market problems and advocate with product management to influence the product roadmap.
• Develop compelling solution positioning that aligns with buyer personas and highlights value propositions that are competitively differentiated.
• Plan and drive the launch of new product initiatives to generate awareness, drive adoption and achieve go-to-market success.
• Ensure alignment of go-to-market plans across functional areas including demand generation, sales channels, customer care and marcomm to maximize effectiveness.
• Serve as a market expert by synthesizing industry trends, buyer persona needs, win/loss analysis and competitive influences to provide valuable insights to the business.
• Collaborate with demand generation and marcomm teams to develop positioning and support for programs that drive awareness and demand for our products throughout the sales funnel.
• Develop valuable sales collateral and tools to support our buyer experience and maximize our win rates.

Required Education, Skills, and Qualification

• 7+ years of experience in product marketing and/or product management
• Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively.
• Analytical thinker that backs up points of view with meaningful data, and has a high level of experience and skill with data analysis and tools.
• A self-starter that can analyze, plan, lead, execute and measure complex projects to deliver successful outcomes with minimal guidance.
• A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed.

Preferred Education, Skills, and Qualification

• Bachelor's Degree in business, marketing, finance or a similar degree
• Master's degree in Marketing highly preferred
• Experience working for a software/technology or financial services company serving in markets such as real estate, construction, health, financial services, education, retail, services, franchises, and hospitality
• Master's in Business Administration (MBA) Preferred
• Experience with Pragmatic Marketing or similar frameworks employed by leading product and product marketing teams
• Experience with technology solutions in accounting/ERP systems, B2B payments or in accounts payable/accounts receivable areas

Equal Employment Opportunity

AvidXchange is an equal opportunity employer.AvidXchange is committed to equal employment opportunity in accordance withapplicable federal, state, and local laws. AvidXchange will not discriminateagainst applicants for employment on any legally recognized basis. Thisincludes, but is not limited to veteran status, race, color, religion, sex,sexual orientation, gender identity, gender expression, national origin, ageand physical or mental disability.

Other details

• Job Family Product Management
• Job Function Product Marketing
• Pay Type Salary
• Employment Indicator Professional