Senior Product Marketing Manager

Mirakl is looking for a creative, talented, and dynamic Product Marketing leader with a passion for positioning, messaging and launching market-defining technologies to help Mirakl accelerate its leadership in the exciting new category for Enterprise Marketplace Platforms in the Digital Commerce space. This person will sit in our Somerville hub and must be willing to come into the office 3 times per week.

This is a strategic, high-impact product marketing role that will own product marketing for Mirakl’s flagship offering, the Mirakl Marketplace Platform and advanced modules. Reporting to the Head of Global Product & Industry Marketing, this is a highly visible and collaborative role with substantial accountability and scope. You will work closely with your product management peers to define positioning for Mirakl’s platform for well-established and emerging use cases, develop differentiated messaging, and invent creative ways to illustrate core value propositions which will have material impact on the growth of Mirakl’s business. 

Responsibilities:

• Work closely with Product Management and functional experts to understand the core marketplace platform as well as new solutions in the roadmap, mapping key capabilities to market/buying requirements
• Define and manage the GTM calendar and timing of new enhancement launches, necessary release processes and other cadences globally in order to meet the needs of internal and external stakeholders while achieving launch objectives
• Develop and execute worldwide product go-to-market, from strategy to tactical plan development - then work in concert with cross-functional teams to ensure successful execution
• Develop and coordinate global market launch plans in partnership with your product marketing peers to execute a regular cadence of platform-wide market launch
• In collaboration with the Director of Competitive & Market Intelligence, evaluate new product or adjacent market opportunities and product market-fit by keeping abreast of customer and market trends directly
• Create target account and buyer profiles working closely with Sales, Sales Ops, Product Management, and Customer Success teams to understand the target audience and buying requirements
• Build messaging & positioning that clearly articulates Mirakl’s differentiation and ability to meet the specialized requirements for new solutions or expansion opportunities
• Build illustrative narratives and visual demonstrations that showcase the value and differentiation of Mirakl’s new and existing advanced capabilities.
• Create and deliver sales and customer success enablement materials and programs including field communications, presentations, and market overview content to support the sale and adoption of products and solutions to market. In collaboration with the Sales Enablement team, support the cascade of these programs globally, regionally, and into Mirakl’s hubs around the world. 
• Work alongside the solution engineering and customer success functional experts to provide value messaging and help ensure GTM readiness and enablement of prospect and customer facing teams.

Requirements:

• Education: Bachelor’s Degree, MBA/master’s strongly preferred
• Fluent in spoken and written English (French desired)
• 10+ years of professional experience
• 3+ years of Enterprise Software Product Marketing or equivalent experience 

Desired Qualifications

• Experience of and understanding of eCommerce software
• Proven track record planning and executing product launches, go-to-market strategies, leading cross-functional initiatives with product, sales, and customer success, ability to define a new market opportunities 
• Strong technical knowledge of cloud-based software products and enterprise sales go-to-market strategies
• A proven history of growing revenue through Product and Solution Marketing for both new and mature product lines
• Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences in simple, compelling English
• Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations
• A track record of success in high-growth, global environments
• Strong internal communicator and collaborator

Mirakl is an Equal Opportunity Employer. We prohibit discrimination of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All employment is decided on the basis of qualifications, merit and business need.