Senior Product Marketing Manager

Position Summary:

MobilityWare is looking for a Senior Product Marketing Manager to join our Marketing Team!  This is an exciting opportunity for a marketing leader interested in balancing their strategic, creative, and analytical skillsets to drive marketing performance.

Responsibilities:

• Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing
• Create and execute go-to-market strategies for new game launches
• Work closely with UA, creative and product team to develop marketing strategies for key game milestones
• Manage research, development, testing, and analysis of UA and ASO creatives
• Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas
• Own ASO roadmap, conducting research and testing to improve the effectiveness of creatives and metadata
• Take a metrics-driven approach to creative iteration and localization
• Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch
• Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration
• Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology
• Work closely with the Creative Director and Product Marketing Director to weed out inefficiencies in our creative research and testing processes
• Work with Director of Product Marketing to evaluate and propose new strategic partnerships for the studio

Qualifications:

• The right candidate brings demonstrated experience in go-to-market planning and execution, exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity
• 5+ years of experience developing marketing strategy and working within a marketing organization
• 3+ years of experience in apps or entertainment industry marketing, ideally in the mobile gaming space with proven success developing and optimizing marketing creatives
• Demonstrated success in product positioning, creative and media strategies, analysis and trends, and a broad understanding of related marketing fields
• Experience leading high scale apps/products including asset development, messaging, and marketing strategy 
• Proven understanding of research and testing methodologies
• Experience with ASO is ideal for this role
• Excellent written and verbal communication, including strength in using Excel and rockstar at using Powerpoint
• Experience working with agencies and designers
• Ability to influence, inspire, and motivate people within the team as well as across the org
• Good creative and aesthetic judgment
• In-depth knowledge of the games and entertainment industries as an active mobile gamer with the ability to deconstruct the competition
• User Acquisition Experience welcome, but not required

Do we have your attention yet? Here are just some of the perks of working with us:

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and profit sharing incentives around a 401K.
• Annual, all inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, and Las Vegas. This year we went to Los Cabos!
• We promise to keep you fed when we’re back in the office. We offer things like free lunch, free snacks, and free drinks.
• Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
• Growth, growth, growth - we are growing and we would love for you to join us on the ride.
• Annual Game Jam to show off your creative chops!