Senior Product Marketing Manager

Smartcar is on a mission to simplify how people securely connect their favorite apps and services to their cars. We build developer-friendly vehicle APIs so businesses can use a single integration to make their products available to cars across brands.

Founded in 2015 Smartcar has raised $36M from Andreessen Horowitz New Enterprise Associates and Energize Capital. We are now the leading developer platform for mobility businesses across North America and Europe serving amazing customers such as Uber Turo NRG Uplight Emovis and AutoNation.

Innovative mobility companies use our API platform to manage EV charging verify mileage issue digital car keys monitor fleets and much more.

As Sr. Product Marketing Manager you will define lead and drive the go-to-market strategy within the Energy sector to drive awareness preference adoption and category leadership. Key responsibilities include core messaging and product positioning product launches and sales enablement market analysis and competitive intelligence and product activation initiatives. In this role you will collaborate with cross-functional stakeholders including Product Marketing Sales and Customer Success.

Feel free to check out what our interview process looks like.

This role is remote within the United States. We'd love for you to join us!

Key Responsibilities

• Lead product marketing for Smartcar in the Energy sector focusing on DERMs/VPPs utilities & energy retailers home energy and EV charging networks.

• Craft differentiated product narratives positioning and messaging for personas and use cases within the Energy sector.

• Drive GTM strategies to enhance sales pipeline accelerate deals and improve funnel conversions.

• Develop playbooks and sales enablement collateral including pitch decks 1-pagers solution briefs competitive battle cards demos and more.

• Conduct thorough customer competitive and market research to influence marketing sales and product strategy.

• Manage new API endpoint introductions feature releases pricing packaging and branding efforts.

• Support industry and solutions marketing campaigns customer marketing initiatives social paid digital PR/AR and industry events.

• Establish and track KPIs that matter.

• Manage agency and contractor relationships as needed.

• Occasional travel required.

Who You Are

• 6-10 years of B2B SaaS product marketing experience.

• Industry experience in DERMs/VPP home energy utilities & energy retailers or EV charging networks highly desirable.

• Quick learner of product and technical concepts.

• Proven track record of partnering with technical and sales teams.

• Strategic thinker with the ability to execute in a fast-paced ambiguous environment.

• Strong verbal written and visual communications skills.

• Metrics-focused detail-oriented and results-driven.

• Experience with marketing automation and CRM tools (Ortto/Autopilot Hubspot Salesforce etc.).

• Bachelor’s degree. Masters advanced degree and/or MBA desirable.

Manager

• Wendy Lee

Your Team

• Omid Dadgar Sr. Product Marketing Manager

• Laura Partyka Sr. Account Based Marketing

• Jessica Oceguera Demand Generation Manager

• Amber Livingston Marketing Manager

• Winona Rajamohan Content Marketing Manager

Compensation and Benefits Package

• Base salary determined by years of experience: $125000 - $170000 plus a 7.5% variable

• Equity.

• Remote work within the United States.

• Health Dental and Vision covered at 90% for all plans and 80% coverage for dependents which amounts to approximately 11 thousand dollars a year.

• 401K matching at 4%.

• Unlimited PTO.

• Wellness stipend of $50 a month.

• Cell phone and Internet stipend of $50 a month.

• $300 yearly learning and development stipend.

• $350 work-from-home stipend.

• 8 weeks of 100% paid parental leave with an additional 4 weeks unpaid 1-week half day ramp back time and a 5 week Factor subscription.

• 10 days of paid bereavement leave.

Expected Hours

• You are free to work standard work hours for your time zone.

• One important note: Most of the team is based on the west coast therefore please expect to be available between the hours of 9AM and 4PM PT for outreach or meetings. We will do our best to ensure meetings are not late in your evening but will not always be able to do so.

Sponsorship

• We do not currently support any new sponsorship opportunities or sponsorship transfers for this role.

Recruiter For This Role

• Steven Stone

Smartcar is an equal opportunity employer. If you require accommodations for a disability or special need during the interview process please contact us at [email protected]. We're here to ensure your comfort and provide reasonable support.