Senior Product Marketing Manager

We're Screencastify, the #1 screen recorder for Chrome. More than 15 million people use Screencastify to record, edit and share all sorts of amazing videos. We like to think that we've democratized video creation by making it simpler and more affordable than ever before.

We’re looking for a Senior Product Marketing Manager to steer the go-to-market team’s product adoption and messaging strategy for Screencastify’s entire video creation suite. You’ll own and manage Screencastify’s internal and external messaging, product adoption, competitive analysis, collateral and resources, and launch communication.

You’ll work closely with Sales, Marketing, Engineering, and Product to build expertise in all areas of our product-led growth strategy and how it relates to our product messaging — participating in every phase from ideation to implementation.

1. You get to have a massive impact. You get to have a massive impact. As our Product Marketing Manager, you’ll be responsible for driving greater product adoption, including user activation, increasing MAU by researching and proposing new messaging ideas, owning our user onboarding experience, and ensuring the thousands of Screencastify users and customers have easy access to world-class in-application tips, resources, videos, and learning.
2. Work with an extremely talented team. In the past 18 months, our team grew from less than 10 to over 80 employees and we still achieve results similar to companies 8x our headcount.
3. Join us at a magical time. We're bootstrapped, profitable, and support tens of millions of users, which gives us a huge green field to work with. You'll join at the perfect time to shape how we grow from here.

In 30 days you will have:

• A clear understanding of our vision, mission, and goals and how those pertain to our current user journey and funnel

In 60 days you will have:

• Kickstarted proactive initiatives that both drive Screencastify value to our users as well a have a positive impact against crucial KPIs within the business
• Begun working with the Product team in bringing meaningful value-based features to market

In 90 days you will have:

• Become an integral part of our Product roadmap process and success
• A stronger vision of the Product Marketing function at Screencastify in order to inform where we drive the most value to our users and against our KPIs
• Crafted and/or updated competitive analysis landscape for all of Screenastify’s products

In your first year you will have:

• 2023 success under your belt and be a major contributor to strategy and tactical direction as we move into 2024 planning
• Steered product-focused messaging, strategy, and the onboarding experience for millions of users to maximize their use of video to enhance and augment their lessons and communication
• Had a direct impact on Screencastify usage rates and adoption

• Have 3-5 years of experience in Marketing and Product Marketing functions
• Have familiarity with project managing for content development and training resources
• Strategic thinker with a track record of kick-starting and executing product-line initiatives
• Exceptional writing ability for both short-form and long-form content
• Strong analytical, problem-solving, and cross-functional collaboration skills
• Ability to thrive in a fast pace environment and strive to achieve goals
• Experience with best-of-breed marketing automation and tracking tools
• Experience leveraging data and analytics tools (such as Google Analytics, Pendo, Mixpanel etc.) to understand and analyze product adoption, dropouts, etc.

Benefits

Competitive compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and equitably.

401k plan + match. We want to invest in present you and future you, which is why we offer a generous 401k match with our 401k plan.

Minimum vacation policy. We recognize the importance of taking personal time off, and require our employees to take at least 15 vacation days per year. You’re also encouraged to take additional paid time off, as needed.

Flexible work policy. Gone are the days of being in an office from 9-5, Monday through Friday. We recognize there are better ways to measure productivity than counting the number of hours you’re in the office and that sometimes the office isn’t the best place to be productive.

Parental leave. Generous paid time off for parents to bond with the newest addition to their family!

Medical, dental, and vision insurance. We cover 100% of employee medical premiums and 50% of employee dental & vision premiums. Plus, all employees receive a free One Medical membership.

Professional development. Each department has a professional development budget and employees are encouraged to take workshops, attend webinars, join associations, and anything else that could help grow their careers. Did we also mention employees get free access to Udemy for Business?

Divvy bike membership. If you’re in Chicago, take advantage of an annual Divvy membership -- on us.